20 Best Practices for Building and Growing an Email List – A Definitive Guide

Trying harder than ever but no one is signing up to your email list? It happens. In this post, I am going to share the best practices for building an email list. The best part? I have learned these tactics from successful internet marketers and bloggers in the world.

If you haven’t started building an email list or you are already collecting addresses from your subscribers but numbers aren’t adding up, perhaps five people per month of less than that, you are going to take forever to reach the 1000-subscribers mark.

Well, you may already understand how a strong email list can be a valuable asset to your business but then you are stuck not knowing where to start.

When I started building my email list, I was overwhelmed by the number of advice from experts who will tell you that guest posting will help you reach a wider audience and chances are that people who will read your content will want to subscribe to your email list. But it doesn’t happen that easily. There are othertactics in addition to guest posting that can get people wanting to sign up to your email list. We will share them below, but first:

What is an email list?

Did you know that 47% of internet buyers prefer to receive information about products and services via email?

An email list is a list of email addresses you collect when you engage with people who then subscribe to your newsletter, website or blog to receive daily or weekly content updates from you. In this case, you own the list and it will be yours as long as long as the subscribers are willing to receive your email updates and you can continue to cultivate the list and turn them into real and loyal buyers.

To convert subscribers into repeat, loyal customers.

You do not have to sell anything to start building up your list; you can start building it immediately you launch your blog or website to continue growing the audience who might later become interested buyers of your products or services.

However, email lists can decrease as people start to unsubscribe from your list and grow as you continue to collect more email addresses from your website visitors.

If you are reading this post up to this far, then definitely you want to learn how to build your email list, so here are the best practices to do it.

20 Best Practices for Building Your Email List

Before I start sharing the 20 best practices how to build your email list, here is one important thing.

DO NOT buy an email list

I thought it’s important to let you know that this is a BIG sin when it comes to email marketing.Look, you will come across many “internet experts” who will want to sell email lists to you with many contacts that you might think they are great for your business.

Buying an email list will kill your email marketing campaign before you start it.

But if you want to work it smartly, follow these 20 best and proven practices on how to build your email list.

  1. Sign Up With an Email Marketing Provider

If you have already started building your email list, you know what an email marketing service provider is. But if you are starting at the beginning, an email marketing provider is a company that offers you the tools, the templates, and services to help you collect email addresses of your blog or website visitors.

Prices vary between email marketing providers, so ensure to sign up with one that is ideal for your type and type of your business. Some services will have you to pay monthly while others will charge per the number of emails you send.

I started with MailChimp since it has a free plan up to 12,000 emails per month with 2,000 subscribers. But if you have a budget for the paid services, you can use Aweber, ConstantContact or GetResponse, just to mention the few most popular options.

The best thing about these email marketing providers is that you will have:

  • Access to different sign-up forms
  • Authority to distribute the sign-up forms to different lists
  • The choice to segment your subscribers on a-behavior-basis
  • Can send automated emails to your subscribers.

That way, you can start building your email list from scratch.

  1. Make an Opt-in Form

To have people sign up to your email list you must create an opt-in form. So, you need to create one to make it easy for people to subscribe. An opt-in form is a crucial element when it comes to email list management. The good thing is that every email marketing service provider has the tools to help you create an opt-in form.

But here is the catch; ask less information to increase the chances of people to subscribe to your email list. Remember people are not willing to share all their information. For instance, you could include the name and email address only. This way you can personalize your emails. The idea here is to K.I.S.S (Keep it simple)

  1. Keep the Opt-in Form Clearly Visible

People are not patient nowadays and no one will scroll down your pages to look for your opt-in form. This means no one will sign up for your email list if they don’t see the subscriber form.

In this case, you need to place your opt-in form on your landing page. You can take advantage of pop-ups or sliders to increase the chances of people subscribing to your list.

  1. Include the Opt-in Form Across Your Blog or Website

Your email marketing service will give you a snippet of code that you can copy and paste it on every page on your site where you want to place your opt-in form. You could put the form on your right sidebar but, here are other several places you can put it to increase conversion.

  • After every blog post
  • On the footer of your website
  • On the About page
  • In a feature box
  • In a pop-up box and many more.

The rate of conversion will depend on your site and audience, so you can try to put the form in different places and see the results.But most importantly, put the form on the pages that receive the most visitors and ensure it’s visible.

  1. Create a Compelling Offer

To make people give you their email addresses easily, give them something alluring in exchange. You could create a free eBook and host in on your landing page where anyone wanting to download it will have to enter their email addresses. The pros called it a “Gated offer”. It does not have to be an eBook only, but it could be a Webinar or promise them a discount. Another best way is to convert your existing blog content into a guide. Regardless of your type of offer, ensure it’s something of value to your website visitors.

  1. Hold a Giveaway

Well, this is a strategy for those with an existing social media audience. When done properly, it can attract targeted leads. However, you can use it to build your email list.

Remember, people love free stuff and that makes giveaways one of the most effective ways to build and grow your email list. You will want to give away something that has value to your target audience; it could be a digital asset, products like a free iPad, but be careful this strategy may attract people who are just after the giveaway and not what you are offering on your website.

  1. Offer a Free Trial

Many companies selling digital products offer a free trial, especially software companies. Why not offer the ability to try your service out for free? Once someone is interested to try the free trial service you offer, you will then make them use their email addresses to register with you to get it so you can add to your email list. This way, you also make them want to upgrade to the paid version of your product or service.

  1. Make People Know that You Will Not Spam their Inboxes

Well, I hate too many messages in my inbox and I also do not want to clog someone’s inbox with unnecessary emails. Therefore, make people know that you are not going to send them spam or share their email addresses with other people.

  1. Create an Effective Lead Capture Page

As the name suggests, this is a page where you can capture email addresses easily. It’s a landing page where you place your opt-in forms for people to sign up to your newsletter, read more about your site and more. It should be awesome and attention-grabbing and tailored to what you are offering.

  1. Set Expectations

In fact, this was to be the third tactic in the list, but it’s still in the right place here. You should let your potential subscribers or website visitors know what to expect when they subscribe to your email list. You could show it using consistently high-quality content.

You would let them know that you will be sending them an email with the best content and that you will not bug them. You could do this in the welcome email before you start sending them what you offer.

  1. Create an epic Blog

People come to your website because they want to learn, they want advice and so if you create a killer blog that covers topics related to what they are looking for, they will want to read from you repeatedly.You want to produce something that will make their life easier. At the end of each blog post, you then put an option for readers to subscribe and that’s where you will collect their email addresses.

  1. Include Targeted Opt-in Forms Across Your Website

I assume you have added an embedded sign up form to your website already. So you need to optimize your list growth in other ways. And this is by including pop up forms across blog posts.

However, you need to take precautions here. And in this case, you will want to make sure the content in your form describes the content on your blog posts. For instance, if the blog post is about How to write SEO-optimized articles on WordPress, then ensure the form describes something related to that, else readers will get confused as to what to expect after they’ve signed up to your list.

Also, ensure to avoid interrupting your website readers with too many pop-ups. Some websites have too many pop-ups that make the reading of the content almost impossible. Figure out this: You are in the middle of an interesting post then after every 3 seconds a pop up appears, that darkens the background content. Don’t you see this annoying? It definitely is. And so you should avoid doing it on your website at all costs.

The best thing is to set appropriate timing of your pop up forms. Set the timing such that it can display after someone has been reading your content for a certain time or when they want to exit the page.

  1. Encourage Subscribers to Share Your Emails

You could include social sharing buttons in your emails or an “Email to a Friend” button or simply add a message that says “Share this email with your friends and invite them to sign up”. This is word-of-mouth marketing and it can work magic. Then at the bottom of the emails you send, include a CTA in a way of a link to allow the people receiving the shared email to sign up easily.

  1. Take Advantage of Your Social Followers

Unless you are new to the internet world, you already know how a consistent social media presence can be a great tactic to promote your business and build brand awareness. Here is a shocker: Did you know that Facebook and Twitter can help you build and grow your email list?

Well, people who follow you on these platforms are already interested in your offers and so encouraging them to sign up for your email list could be a bit easier. You could post about the benefits of your content and include your sign up form on these platforms.

  1. Upside Down Guest Posting

It’s not a question: Guest blogging is a great strategy for obtaining high-quality backlinks to your website, creating brand awareness and also increasing your brand’s online visibility and also attracting new subscribers to your email list.

A guest blogging strategy executed effectively can boost your SEO and email marketing efforts tremendously. You could get featured on a well-known website or contribute to a niche website. Remember, when you guest post on these sites, you get the opportunity to link back to your site; it could be within your post or in your author bio. This way you will make people know of your existence and hence increasing the chances of them wanting to learn more from your site and hence enabling you to entice them so that you can get their email addresses.

BUT here is the trick.

Most websites will allow you to include your author bio at the end of the post which could make it difficult for people to click on your link.

So what’s the trick?

You need to reverse-engineer your guest blogging approach.

In this case, you include your author bio at the top of the post and include some of your blog posts as sources within the guest post.

  1. Host an Online Webinar

Hosting a webinar is also a fantastic strategy when you want to build and grow your email list. People are all over looking for advice like best practices for building and growing an email list. You could develop a webinar about this topic and promote it on your social media channels. Then request users to register to participate in the webinar. This way, you then capture their email addresses through the registration process but ensure it’s a free webinar because people love free stuff. Since your aim is to collect their email addresses, you know why it’s important to make it free to attend or participate.

  1. Get Active on Forums and Groups

Quora, Reddit, and Craigslist are the most popular forums you can participate in. Create an account and answer/post questions for people to contribute. The more you get active the more other participants will start to see you as an authority on the subject matter. They will want to learn more by following your website. Place links back to your website every time you answer or ask a question on these forums so that readers can click.

  1. Collect Email Contacts While On-The-Go

You never know the person seated next to you in that plane could be interested in signing up for your business email list. Or the person you invite for lunch could be looking for something related to what you offer.

That’s why you need to be ready every time when attending seminars, conferences, trade shows and or networking events. You could write down their email addresses in your notebook or whatever methods you use, but this is the best way to build rapport with people you meet on a one-on-one basis.

  1. Get Involved on Other Relevant Blogs in Your Industry

Chances are that there are several blogs you know that are related to your niche. You need to get active by commenting on these blogs. Well, most links when it comes to blog commenting are no-follow so they don’t pass link juice, but it’s one of the best ways to create brand awareness and visibility as well. You also appear an expert in your niche.

Ensure to visit about 12 blogs in your niche every day, see if they have a new post, read over the new post and make a thoughtful comment.

  1. Create an Email Signature With a Link to Your Landing Page

I assume that every email you send has an email signature. If not, then create your email signature now. Once you have included your opt-in form in your landing page, you can include the page on every email you send as the email signature in form of a hyperlink. This way, when you or your colleagues send emails, you are likely to attract new subscribers.

Up to this far.Congratulations!

You have built your email list.

Now, what next?

After you have successfully built your email list, you may ask yourself.

  • Send Automated Welcome Emails

According to a study by GetResponse, welcome emails have an open rate of 82%. In this case, you can include some helpful information that you want your subscribers to know about when sending the automated welcome emails.

You want to introduce your website/business to your subscribers so that they can understand who you are and what you do. You need to send out welcome emails but ensure to observe the timings and in this case, you need to automate the process.

This is the time to educate your subscribers about your offers and your entire business. You can spice up things by offering a free offer so that you can keep them wanting to get more from you.

You could send the automated emails every week or after a certain number of days to keep your new subscribers engaged.

  • Send Regular Content

According to a study conducted by statistics in 2017, 49% of consumers interviewed said they would like to receive promotional emails from their favorite brands on a weekly basis. 

When readers subscribe to your email list, they want to hear from you. I bet you had promised them something great as they were opting in. That’s exactly what they want to get from you; and not once or twice but regularly.

In this case, ensure to send out regular content. It could be on a daily basis or twice in a week, depending on how you create content on your website/blog. Also, ensure to send content with pertinent offers. If you make it exciting, you increase the chances of converting them into buyers. So try your best to make it happen.

Final Words

There you have it: 20 best practices to build and grow your email list.

Look, learning how to build an email list is easy, but it takes time and that’s why many people don’t want to commit their time to learn and chances are that your competitor isn’t committed to learning the process. Lucky you!

By putting these tactics I have shared above, you rest assured to build an incredible email list that will see people wanting to subscribe. All you want to do is to adhere to each one of the above practices, be patient and consistent.

Happy email list building!

Finding High-Quality BackLinks For Your Website

Chapter 4:

Finding High-Quality backLinks For Your Website

➔ Natural And Irrelevant Backlinks
➔ Tools That Will Get You Additional Backlinks

You by now know, that the only method to drive traffic your site is by topping the peak of Google ranking. And, you can only do it by building high-quality backlinks. The more the better approach is needed for link building nowadays.

But, the challenge comes with how to do it.

And, how do you find influential sites that might want to link to yours? And, how do you get them to in fact include your link? Well, this will have to also minus any bribing, link exchange or even.

At least, 99% of websites during the initial 50 SERPs have backlinks directing to their sites.

This is as far as my research shows. However these aren’t some backlinks, these are high-quality backlinks that are used. Your SEO goal is to be on top of search engines organic listing, and for that only backlinks can support you.

Remember, the more high-quality backlinks you possess, the higher your site is going to rank.

Your site needs penguin-approved backlinks. So that, your site’s backlinks are up-to-the-par with Google’s quality-check algorithm.

By the way, did you know that this quality –check is only for links?

However, if you fail here, then expect to see the worse. For example, your website will fall-down in search, or even get to be de-indexed. All in all – this
will only happen if you are doing improper link building in your game-plan.

Search Engine Ranking Factors

Start with running a backlink report at your end. This will help you in knowing the current status of your websites backlinks.

Once you’ve retrieved your backlinks count from your reporting setup, carry on with the next points to ensure that they’re not flagging your ranking downward.

➔ Inspect the backlinks’ Domain Authority (DA)

➔ Recheck the page authority (PA) records

If the scores are at 100, then you have got the most influential and reliable site with Google listings. The domain authority mark is a meter of how authoritatively a domain is standing.

That score is regulated by more or less 40 different ranking signs, as well as domain age, steady visitor traffic, and high-quality backlinks in detail.

This exact same thing happens to your PA score in ranking. With the exception of, measuring the strength of various pages in the domain. Therefore, always verify the DA and PA scores of potential backlinks before you include them on your website.

Afterward, examine the content value of your backlinks in depth.

The content should be well-produced and applicable to your website. See how those sites link to other websites in terms of content relevance. Ensure that your backlinks are contained within the text of a blog or article for crawlers to reach them easily.

Now I will tell you more about natural and irrelevant backlinks and how the impact your ranking with search engines.

Irrelevant backlinks are those which actually do not stand in reference to the context of your site. This has a very negative effect if Google is about to index your site.

If you catch any backlinks that are irrelevant to your site, niche or run-through prohibited link building tactics – don’t delay to contact your SEO team to have that backlink eliminated immediately.

Natural links are those which have the high-quality ranking in terms of PR and DA. They also are with an effective approach to drive traffic to your website.

Now that you have a good idea of where your own backlinks stand, go ahead and run a backlink report on your competitors.

This is a great way to discover added high-quality backlinks and get a sharper picture of your opponents’ link building tactics.

Spamming or unplanned link booster is a killer for the ranking of your site.

One way if getting high-quality backlinks is possible with social media marketers and their content.

They are one of the best resources to get natural and effective high-quality links for your website.

These guys create valued content that search engines fancy easily.

However, if you play your cards in the right direction, then they may provide you with a very influential backlink in return.

Moreover, 92% of customers choose the references from social media site, and in this way, businesses get more traffic.

If you look at the social media sites you’ll see that more-and-more industries are reporting a higher change in sales with social media input.

Furthermore, social media determined strategies result in higher consumer retention proportions. Thus, you need to use the social media coverage in your niche immediately. Here is how you can do it.

One way if getting high-quality backlinks is possible with social media marketers and their content.

They are one of the best resources to get natural and effective high-quality links for your website. These guys create valued content that search engines fancy easily.

Initially, you need to run a competitor’s backlink report. It may reveal a handful of leads. Do a hashtag research on Twitter and Instagram.

Comprehensively study any themes that are circulating in your niche. See what hashtag theme your competitors and the general public is using. For example, HMD is using #MWC2018 for the upcoming Mobile World Congress, 2018.

Try the relevant hashtag promotions in your niche. Generate a list to help you in making the evergreen hashtags for your brand.

Now, you must follow the right influencers by the amount of the action their posts receive. Determine the overall number of their followers, profile, and content value.

Connect with the social media influencers and try to acquire their backlinks by connecting with them. Follow their operational social media accounts daily.

Try to use a social media managing tool to track their activity better. You can also
share their original content, which is relevant to your website, business or niche.

Look for Broken Backlinks and replace with our own web pages. Perform the good old-fashioned SEO keyword research in detail.

This will help you in finding authoritative websites in your particular niche.

Another easier strategy involves attaining and switching broken backlinks in Wikipedia above all.

Wikipedia has high-quality backlinks and you don’t have to worry about contacting the owner of the websites to get their broken links. Just explore the maximum relevant pages to your website and watch for any broken recommendation links that can be instantly swapped.

Create fresh and convincing content that you can put into a Wikipedia reference listing. Or maybe create your own brand new Wikipedia page on an applicable topic, celebrity, or occasion that has not been included in Wikipedia up till now.

However, if this is too much a work for you, then don’t worry. I have added next subtitle to get you interacted with tools that can help you in building high-quality backlinks in no time at all.

But, REMEMBER – never overdo anything. Don’t start spamming your website with links. Yes, you can do this process on daily or at weekly intervals.

Tools That Will Get You Additional Backlinks

If you’re looking for savvy link building strategies, then you need to invest some time in your backlinks. Always work with a game plan for every step that you may want to take.

However, the best approach to my recommendation is to generate more actionable content. In this way, you will get natural links that will help you in building your page score and domain authority. But, the results will show in the longer run.

Nowadays, you can’t spam or boost backlinks on your website. Therefore, the best strategy is being cautious and determined. It’s high-time to device a building strategy that you can rely on.

What’s the top tactic for this link building approach?

There are three things your new approach will fall on, like:
➔ What type of website you have.
➔ The strategic game plan.
➔ The overall interpretation of SEO.

Irrespective of the fact, as to your current website standing, you have to invest in backlinks and its techniques. Here are some backlink tools that are helping other marketing experts to produce positive results for their search engine standings.

These tools will help you in getting more backlinks and also shape your link building understanding. Only if you are able to use them correctly, one or more of these can easily impact on your web site’s standing in search engines.

You can try any one of the following, and they can support your needs amply. These are:

  • Check My Links
  • Linkbird
  • Pitchbox
  • BuzzStream
  • GroupHigh
  • Linkstant
  • Monitor Backlinks
  • Broken Link Builder
  • Whitespark
  • Linkody


These sites will help you in building quality links. But, again, don’t overdo anything. Use any one of these tools or ask your SEO expert to select one
for your site. Do link building in daily routine, or on weekly basis.

Your next chapter is going to cover content marketing and unique
content strategies for your brand.

Importance Of Content Marketing & Its Effects On Your Brand

Chapter 5:
Importance Of Content Marketing & Its Effects On Your Brand

You by now know, that the only method to drive traffic your site is by topping the peak of Google ranking. And, you can only do it by building high-quality backlinks. The more the better approach is needed for link building nowadays.

Why You Need Content Marketing

Content marketing is one of the most effective and never-failing approaches to marketing. This method is about viewing great content under optimal keywords.

The more unique a content you have, the more interested people and search engine crawlers will be. Nevertheless, this job is quite demanding. You simply can’t copy paste data on your site or blog.

First thing first here, you have to design your site’s content on your specific niche. See how your competitors are doing content marketing.

A piece daily with high-ranking keywords or low-competition keywords is what you need to publish. In this way, you will see an increase in inward, and natural links.

Use Google’s keyword planner tool to determine the search rate of your preferred keywords and key phrases. Determine what your customers are looking for. See the monthly search and click-rate on the keyword planner.

Now, the next step involves around generating unique and quality-based content.

Share your content with action-to-call strategy. Share your content on social media platforms, your website, and on your blog. 70% of your customers get info from articles and blogs.

Unique content marketing is the foundation of lead generation. If your customers are awe-struck by the content presented, there is a high possibility that they will be keen to entrust their contact information.

Your content can easily drive traffic to your website, only if you have a unique content writing base. The more interest of people you will build, the better the outcome will be.

Content Marketing

Smartphones and tablets have increased content marketing more. As this lets your brand to reach out to your specific audiences in no time at all. They get to recognize your brand name.

Use social networks for circulating your content. Try Facebook’s paid ads for some strong content on weekly intervals. In this way, you will improve your brand’s prominence and influence.

If you are able to write good content, that’s great. But, if you can’t then hire a team of writers to generate unique and attractive content.

By releasing high-quality blogs and articles on a regular basis lets your business to launch itself as a front-runner. This strategy helps in the long run with the corporate marketing as well.

You get to connect and associate with your customers. A content that offers valuable info ties the consumer to the company easily. You get your customers attention by sharing good content. Link building strategies also rely on high-quality content. It lets you do the following successfully:

➔ Create linkable content based on your industry.
➔ Use skyscraper’s technique to naturally drive links to your site.
➔ Engaging and user-friendly content allows you more visitors.
➔ If you do relevant guest posting in high ranking sites, you target more potential customers.

Therefore, content marketing is the best tool to influence your customers and build natural links. Approximately 86% of the businesses are using this effective tool. And, on the other hand, about 70% of B2B marketers are creating more content then what they used to do in previous years.


Chapter 6:
Significance Of Email Marketing In Link Building

Significance Of Email Marketing In Link Building

Usually, people get worried that link building is a very hard job, but if you know your job well, then it’s a piece of cake. You simply gobble it down tea or coffee.

The technique of outreach link building is very considerate part of building high-quality links. Yes, it does take time. Sometimes you only get 10 links to 1500 emails.

But again, in the end, you do learn a lot. However, I have been able to deduce that mostly this happens because you had no idea initially how the process works. Or your SEO marketer couldn’t do it right.

Cold email marketing is a story of gone days. Now, you talk to people, instead of letting them feel that a robot is operating on the other side.

Once you open your inbox, what do you actually do? Go through the important emails, and delete the spams, right? Why do you delete those emails? Because either it was just filling your inbox or because you didn’t find it interesting to open it. Correct?

I know you will agree on this. An email conversation is very important. You need to make an attractive subject,  and then the email-body should hold definite particulars etc. so that people may actually want to talk to you.

As a marketer, it’s my job to optimize a post and boost it on a certain platform for certain traffic. But, if I’m just  typing in something, like this:

link building

“Hey, see this site, buy a link from xyz.com and post it here, thanks
– I’m simply going to delete it. I get thousands of messages on LinkedIn, and most of them are unread, just because the subject was generic or simply not-so-catchy!

But, on the other hand, when I received an email, where the subject was, “Don’t miss reading me or HuffPost article was awesome,” –

I’m bound to open and study both. But out of the both, I’ll feel
inclined to respond to the second one. Any guesses why? Because
this person showed some interest in me and my post.

And, who doesn’t love to talk when it’s based on something that
they are doing. The second email gave me a thrill that hey,
someone likes to read my stuff. So my natural reaction will be cool, thank you. Next, I’m sure we both will be exchanging emails etc. So, you see, the impact an email subject can have.

The more you sustain in prolonging the conversation, the more you will see results. Rapport building, small chit-chat, funny ideas and then boom!…

Jump-in, and either ask for a suggestive link, their link or maybe ask them to include your link. Your job is done.

Just with a little bit empathy and courtesy you closed a good deal
of high-quality link building. Given that, if I only have a site worth ranking for.

Converse, converse, and converse – is your game plan for email marketing.

– Talk about the stuff you and your POC likes. Don’t make awkward intervals.
– Be consistent and offer your services on a closed circuit.
– Explain why you like them, talk about one or two posts that
you have read or commented.

Share ideas, explain how you want things to be done in future.
Thus, at the end, if all goes well, then you have bagged a strong and powerful link to your site. In order to stand out instead of being treated as spam, follow my lead below:

  1. Keep your subjects short and in lowercase.
  2. Write a natural “Subject” to get attention.
  3. Never add or use “Link Request” in your subject line.
  4. Drive your emails as a person, not as a business or a “web
    group” newsletter.
  5. Incorporate an ordinary acknowledgement in the start.
  6. Drive the conversation.
  7. Give time for a quick call instead of asking them about their

By following the above, I’m sure you will get to generate more leads for your business and also some strong and powerful links.

Happy sending-out those emails! Remember to converse lightly. You’re not marketing but targeting potential prospects.

Why Black Hat Techniques Won’t Last?

Black Hat

Black Hat Techniques

Black hat techniques are no longer welcome by any search engine. It was the pre-penguin era that made it possible for webmasters to trick search engines easily.

However, now if you just step out-of-the-line, Google catches you immediately. Your website is your brand’s image. Over-stuffing of keywords or linking paid links or even buying irrelevant links can kill your ranking very badly.

That’s exactly why, after a month of black hat SEO or link building, you immediately lose customers and ranking on the first page of Google. Ever thought why this happens? Because you failed to comply with Google’s safe-play rule. This will eventually get you the manual penalty or de-indexing of your site.

I know the charm of instant ranking boost is too much to be true. But, on the other hand, if you keep doing the wrong techniques, you will get highly penalized for your actions. In the end, you will stand at ground-zero with no gain at all.

Link scheming is a no-no for Google, no matter how you dress it, the end result is a failure. Similarly, if you stuff your blog or article with keywords, Google will catch it.

Therefore, see that you do generate rich-influential content, which covers all aspects of your niche and is engaging. On the other hand, Google will again catch you if you’re doing spam guest blog posting on your site or for your site. Paid links don’t last long here as well.

Irrelevant link building with low-quality sites is also a killer for your ranking. Thus, be careful at what you are doing. Most importantly, focus on how you’re doing it.

Powerful websites like HuffPost, Forbes, don’t allow links because of Google quality check. Once your image is ruined, nothing you do can set it right.

So, why spam or add links for just the mere cause of boosting rank standings. Think, and invest in quality link generation through link building tools, or hire an expert to do the needful. Still, keep an eye on your SEO team for any possible over-stuffing of links etc.

Other black hat techniques which don’t work are:

➔ Paid or sold links are cause for de-indexing your website.
➔ Don’t buy links for the cause of free product or service. It’s also called spamming.
➔ Over-optimized and keyword rich texts are a big NO-NO from
➔ Alt image tags with keyword stuffing is another roadblock.
➔ Low directory link submission is a big failure.
➔ Don’t add irrelevant links, instead opt for natural link attraction with genuinely great content.

Spinning article for link building is a bummer yet again, so opt for naturally good written content.
➔ Useless snippet adding in your website for SERP is also a failed attempt in front of Google.
➔ Stuffing Meta keywords again call for no ranking.
➔ Never add spam links in your footer, it’s also a fail attempt with wrong site navigation.
➔ Never switch indexed and ranked page, as Google will catch
you with bounce-back results.
➔ Flash-based website will also never get indexed so change the
source immediately or rebuild a new site.
➔ Revamping a page by adding a good content to attract visitors
will be pulled-down by Google.
➔ Avoid hard-core link swamping in comments. It’s again a failed
attempt at your ranking.
➔ Do original PPC campaign instead of scrapped content for
➔ See that your site is a not a part of any cross-linking with other
sites. As Google calls it wrong too.
➔ Cybersquatting or domain squatting is also a failed use of link

Hopefully, you have a clear understanding as to why black hat techniques will fail. So be very careful and never try to cheat Google. As, in the end, you will lose your image, not Google.

Advanced Link Building Tools And Its Importance

I agree, after reading the above chapters you will feel as if too much has been shared. But, on the other side, you also understand the basics and fundamental hacks for a strong online organic position.Advance link building is a bit tricky, but not at all difficult. There are new tools built by lots of professionals to help you in supporting quality link building.

How you use them is totally your call-to-action. However, I’ll suggest discussing with a professional SEO master before using any Link building tools. As, you may use them incorrectly, and then blame the tool for failure.

Always, study your competitors. As this helps you in improving your action plan. See what they are doing, and how it is producing results for them.

Technically, if they can do it, so can you. So, research, analyze and then act. You can use Common Backlinks Tool (CBLT) for analyzing your competitor’s backlinks. This will help you see their ranking and scores along with what links they have used on their site. Try with 10 competitors at least. This will give you a wide range to choose from.

Therefore, here are some quick-and-easy tips to natural link building strategies. I’ve tried and tested them. And, so far they have been successful for me and my clients. Here’s a list of tools that I’ve tested and tried and got spectacular results:

  • Common Backlinks Tool (CBLT)
  • Link Juice Thief (LJT)
  • Backlink Profiler (BLP)
  • Link Juice Recovery Tool (LJR)
  • Bulk URL Analyzer (Juice Tool)
  • SERP Research Tool (SERP)
  • Link Alerts (LA)
  • Strongest Subpages Tool (SSPT)
Also Read: Six ways on how to use Twitter as an effective marketing tool

Ask For Relevant Backlinks

Roger this, but with careful research. This will fail if, the links are of a different niche. Ask from your friends, relatives, colleagues etc. for the backlinks directing to your website. Request for in-content links instead of footer link or sidebar link. But, listen to me once again, only ask for links which fall in your niche, otherwise, it’s of no use.

Build Good Relationships

Couple goals aren’t for relationships only. Your perfect link building strategy also needs a strong relationship to rely on.

For building a strong relationship, you can start with your niche-linked blogs, articles, Facebook groups and forums, even a fan page of your brand can boost natural link building process easier.

You can start with posting and share interesting, inspiring and great posts, and comments. In this way, you will get more ideas, plus realize the industry related tips and trick quickly.

This will also allow you to connect and interconnect with people who are related to your industry and so on the process will be in progress.

Also Read: Six ways on how to use Twitter as an effective marketing tool

Give-And-Take Testimonials

This is a win-win option for your brand. Almost all of the businesses need testimonials and referrals. You can review and say a few, well-chosen good words about their products and services.

This way you can get natural links and traffic to your website without much of a hassle.

This specific technique gets you a more refined traffic and potential backlinks which are more highly rated than your general email link traffic.

Make Your Own Blog

Always, study your competitors. As this helps you in improving your action plan. See what they are doing, and how it is producing results for them.

One blog and one link are of no use with this strategy. Your blog  should be user-friendly and above all, niche related.

For a perfect example, let me tell you that if you are a fashion brand you can target celebrities, high-profile fashion weeks and much more. But if you add in a blog based on dental care, it’s a big no-no!

Therefore, plan a great content marketing strategy. Use brand related keywords and key phrases. The content should be in a simple and easy language. Don’t use tough or more polish words for a simple sentence. If this is too much for you, hire a professional writer to do the blogging for you.

The higher value content you post, the more people will want to link to your blog. In this way, you get potential and natural backlinks for the perfect purpose of link building theory.

Link Your Site With Trusty Directories

There are thousands of online directories, but only a few are trustworthy. You can link your site to your niche-related directories and gain traffic.

These directories are a perfect opportunity to get strong traffic from your market.

For example, if you are a rent a car service provider, use the traveling directories, or renting directories for the link posting purpose. You can also target specific tour guide sites as well because they will also link to your site for the same purpose. But, if you add your directory submissions in a fashion-industry
directory, there is no benefit for your site.

This is a two-way opportunity for your brand.

➔ One, you will get listed in your own niche platform and get more exposure.
➔ Two, you will get indexed by major search engines, when people will be visiting your website for the specific service or product.

Start Guest Posting

Major publications and blogs will allow you to do a guest posting or have a contributor account.

If you follow the writing guidelines according to their terms and conditions, you will be able to get more traffic and exposure. But, before you start doing this, remember:

  • It shouldn’t be a marketing article.
  • Post something in a professional manner.
  • The guest post should be displaying your expertise.
  • Post something related to that specific blog or website

Your basic purpose is to build links which impact your brand’s purpose and positive traffic.

Negative guest posting will not only get you rejected but also pull-down your brand’s image.

Therefore, be very careful with what you do and how you do it. There are many tools that can help you in this specific quest. Like, LinkResearchTools, these can help you to estimate the Power and Trust of a domain swiftly.

Use Link Research SEO Toolbar to examine the LRT PowerTrust of a page or domain for strong link building purpose. Or, you can use the LinkResearchTools Toolkit to estimate more link building prospects simultaneously.

Use Competitor-based Common Backlinks

I’ve also said this before that you have to research your competitors well. One way to go about is by using the common backlinks to get the same in-flow of traffic.

The other is by using the CBLT (Common Backlinks Tool), this will allow you to analyze the tools and use them effectively. Check at least 5 of your common competitor sites to get a better hand at things.



Another tool that you can use is LJT (Link Juice Thief), as it allows you to get an indirect link from your competitors.

This tool points-out those sites which are high on domain ranking in your industry, and your competitors are using them for the link building process.

Re-link With Dead Backlinks

HTTP- Code 404, is the code for broken links. This show-up only if the site is migrated to a new domain or the location of your page has been changed or moved.

This may also happen if you have relaunched your website. So, your next step will be to pick out these dead links and redirect them to a new page or another standing page.

This tool will also help you to fix-and-find common timeout errors (504) or invalid access errors (403). This will help you to fix these problems immediately. It is a simple tool, just pop in your URL, and run the report to find all details.

You can also Wikipedia’s dead links for this purpose, as Google finds Wikipedia trusty. You can use the Wikigrabber tool for this purpose. It can comb for keywords and get the pages that need a reference on Wikipedia or have a dead link. Wikipedia links are NoFollow links, but still, pass Googles trustiness. So, go get your dead links to live up!

Use Your “Mentions” Into Backlinks

This one is the easiest of all link building techniques. All you have to do is use, Backlink Profiler (BLP) report and screen the fallouts via Link Status > MENTION.

But, what is this process in the first place? Sometimes, people mention your brand, product or service, but don’t share a link to your site.

You can either contact the webmaster and ask for a link or simply use the filter process I shared above to acquire these links.

Link Building

One more way to find and screen mention is by means of the SERP Research Tool (SERP). It is a smart sequence of advanced search machinists.

To find the maximum mentions you should select all findings from an interval or the previous year. It’s useful to exercise the local search engine plus language that your target viewers will utilize as well. In the metrics segment, you can pick the metrics you want.

However, you will need to see the LRT Trust*Power Details for a better understanding and result.

As soon as your SERP report is finalized, you must select “NO” in the ‘Linked’ row to check the URLs that are not linked to your website. Thus, you get your links in a broader aspect.

Though, I wouldn’t forget quoting that you may also send an email to the specific “Mention’s” site owner or webmaster to get the hyperlink to your site.

My “ULTRA” Link Building Tool Tip

You can also use The Link Opportunities Review Tool (LORT). This one lets you tab links swiftly and effortlessly.

By LORT, you can quickly choose which links are worthy of your website and avoid constructing unsafe or spam links.

Now, let us do some brand marketing and case studies of various link building procedures.


Brand Marketing & Case Studies

Link building and brand management are interconnected. Both of these complement each other in various means and methods. You can’t ignore one of them and expect some sky crashing results.

The truth is that millennials’ customer service expectations are higher than the older generations. They want full fledge attention from the time they place an order for a product until they are satisfied to use them.

You may get the feeling that this is creating another hassle for your business, but in fact, the results and other customers these millennials cater through their word of mouth will eventually shoot up your business’s profits.

When millennials came on board, McDonald’s failed to attract them due to not having anything different and taste being the same globally.

The popularity of the fast-food chain started dropping and other brands came on the view of the GEN Y‘s tastes as they started inventing and introducing new tastes.

This was alarming for our favorite food brand and they took drastic steps to ensure their customers were engaged and returning.

The introduction of Happy Meal with a toy ensured that kids reminded their parents that they needed to visit McDonald’s.

They brought in a weekly set of toys and kept changing their models and types, which became instantly favorite with all the parents.

When Starbucks brought a range of coffee types, McDonald’s immediately reinvented the idea and brought in-house coffee, shakes, and juices. The dessert range offered is just mouthwatering.

All of this, accompanied by an excellent customer service not only for the millennial parents but their kids too, ensured that McDonald’s was recommended to all the friend and family zones.

As discussed earlier in the book, we know that GEN-Y likes to eat fast food and hence the example above proves that McDonald’s has set all of its menu as per what millennials like.

I have never seen much of the people from Generation X standing in a queue waiting for their turn to order a Mc. Chicken Meal. Have you? I mean honestly, I have never seen more than 1 person out of every 25 people waiting to place their order.

Remember, the criticisms made by your customers may be harsh but they can be the source of very important feedback that helps you to grow and MacDonald’s is a living example.

A new example of modernized millennial customer services is Apple Inc. I have counted in Apple because they have been developing and introducing new features for their customers.

Their way to involve customers not only comes with their products but an excellence in customer satisfaction too. Customer friendly locations, rigorous drills for employees, and of course, great products are a fundamental component of their triumph.

In 2015, Apple had a profit of US$53 billion, which again confirms their maintenance of the fact that “your customers are your profit”. The training manual in Apple lets its employees know that they don’t have to SELL but understand the customer needs, those which they themselves are not aware of.

WOW!!!Do you see how the shifts in a generation didn’t hold Apple from
delivering an excellent service and great customer satisfaction?

Did you ever stop and think what specifically Apple does that makes them so great? Why their profits are so high? Why are almost all college libraries filled with students on Macs?

The answer and reason, both are very interesting. Apple has created products which give its owner the satisfaction of owning something different and unique.

IPad, Mac, and Apple TV multiply what’s thinkable inside the classroom and outside. IPad opens up new chances for learning.

Mac is a device for inspiration and Apple TV helps to capture class’s responsiveness like never before. All these products hold special features which attract GEN-Y and students have access to powerful free apps to produce extraordinary results.

They are provided with possibilities to think outside the box and the options to make their dreams and visions possible are limitless. Why wouldn’t you purchase something even if expensive, if it’s letting you go beyond your limits?

Easy to carry and internet ready, that’s exactly something the millennials want. They are not bound by the purchase so why wouldn’t they opt to buy it?

Their service satisfaction is derived from the name itself, A.P.P.L.E, which adds more fun to the customer’s experience. For you to understand it better I have drafted them as follows:

● Approach to personalization
● Probe- to understand their needs
● Present a solution to the problem
● Listen actively
● End with an invitation to return

Apple staff sells their stuff in the Apple way to their millennial clients.

This not only lets their customers know that they can trust them but also maintains the quality of service deliverance. As Apple deals in retails, they know that some customers are a genuine pleasure to serve and there are some who might tend to test their patience at times.

Their customer services revolve around both such scenarios and they are well equipped. They simply follow the 3 F’s of Empathy, which are:

The GEN-Y customer’s experience is extraordinary and enables them to stay connected with the brand.

The company takes pride to invent, develop and find the best approach to entertain their millennial customers.

It is famous for millennials because of the opportunity it provides them to watch as much as they want, anytime, anywhere and on nearly any Internet-ready screen.

Viewers can play, pause and resume watching without any commercials or minimizing the quality.Netflix subscription is valued by millennial customers due to the broad range of selection available. Their major punchline is, “Netflix and Chill”.

Netflix has inspired Millennials to cut their chains and move away from cable and cords, being able to switch to a Netflix, Hulu and HBOGO type of life for

The different and original content of their ads has ensured that their viewers stay intact. Netflix has ensured to maintain the originality of their content as they know it’s the easiest and the quickest way to make sure their audiences stay interested.

They have introduced the ad of the day feature for their customers. Their famous mini-film, “The worst kind of rat” is quite popular within the millennials.

Business Insider performed a survey in 2015 to check their brand popularity, and alone in the U.S, the range was quite high. Don’t trust us? See for yourself.

Generation Y aged between 18 and 34 are mostly using digital media.

The study found that Netflix and YouTube were tremendously the most common and shared streaming services used by the US millennials alone

In order to stay on top, Netflix has launched its services globally with over 50 million consumers. How did the brand target such a huge amount of followers in such small time, despite having a competition with big names like Time Warner, Charter, and Comcast and so on? What is it that attracts millennials to its exclusive digital entertainment and they enjoy being a part of it?

The answer is simple and effective. They brought originality, fun-filled atmosphere, kept their ads and marketing around millennials and ensured that quality was delivered. A very seasonal fun filled ad by Netflix was, “Netflix and Ben”, shared on Facebook by two million people. The brand adopted the sharing through the Facebook feature, permitting the GEN-Y to share content with their
friends and family.

Millennials being the most demographic generation, cannot be attracted to your brand without any distinct input.

One key to brand success within this generation is social media engagement, which cannot be challenged.

Be available where they can easily reach you, listen to them, see what attracts them, what’s niche in the millennial market and then for sure success will be knocking at your doorstep.

Targeting millennial customers through digital media has allowed Starbucks to generate revenue along with customer retention as they have covered all aspects of being with their clienteles and being available wherever needed.

It has also seen success in US GEN-Y consumers with mobile apps and payments and deals with around 9 million mobile transactions weekly.

Reaching its customers through social media:

Twitter, Facebook and providing FaceTime are just some of the customer service gestures. They reward their millennial customers and create an environment to engage with them.

This buyer loyalty increases more capital for Starbuck to not only initiate successful mergers with various other companies like the ride-sharing company and Lyft.

They have also introduced the Starbucks app. This works for iPhone and Android users and is the fastest, easiest and convenient way to pay for your coffee—no wallets needed.

Customers can check their balance and add funds to their Starbucks Card with debit/credit card, Visa Checkout, PayPal or Apple Pay and are even able to use the Apple Watch to make payments, track rewards and find songs running in Starbucks locations and much more. You can do something like this to retain your customers too, just think out of the box.

Link Building Case Studies

There are many techniques that SEO masters will quote or explain to you. But, there are the two most-used ones, which are highly effective. These are:

Let me tell you how they help you in channeling effectively strong and quality links. I have used my personal working methods to generate quality links for my own business as well as my clients too.

P.S: I don’t like to share critical details, as most of you will get confused. Instead, I’m using stuff that will be easy to digest and implement in case you don’t have the best webmaster for this purpose. Though, you can also contact me to give you tips.

The Skyscraper Technique

Here is your checklist before you start using Skyscraper Technique. You need to watch for:

❏ Uncovering opportunities withresearch.
❏ Identify potential distribution partners.
❏ Awesome content.
❏ Promotional campaign for audiences.
❏ Right people, right choice method.
❏ Up-to-date Content, products, and services.

Uncovering Opportunities With Research

The first thing first method is applicable here. You need to use Google Alerts for your niche keywords and topics which are related to it. I use BuzzSumo to research different articles and how people search for them. I have been able to find the specific keyword phrases which have been used by a lot of people. And, then analyze the content according to the brand I’m working for.

Maximum of my prospects are based on search volume with HubSpot’s Keyword App or Google’s Keyword Planner, and in return, I’m able to generate better stats to work on.

Identify Potential Distribution Partners

I always start with brands, blogs, and influencers that I know. All of these are usually a part of the niche I’m working for, or are related to it in one way or the other. I mostly publish on HuffPost, Business.com, Entrepreneur, Forbes, BuzzFeed, The Good Men Project, and Startup Grind.

Then I again use BuzzSumo and add other websites and people that have published or shared the content similar to mines. Usually, the same visitors are interested in my content and will like to read what I am publishing on my site.

Awesome Content Works Best

I always research what my competitors are using, how they are sharing it with customers, and which of their work is most liked and shared. This allows me
to generate something unique and is loved by all of my customers.

Promotional Campaign For Audiences

This is the most difficult and easily done part at the same time. I’m a growth-hacking specialist and people love to read what I write. But, unless I pan-out the best promotional campaign my users won’t come and read.

This is the most difficult and easily done part at the same time. I’m a growth-hacking specialist and people love to read what I write. But, unless I pan-out the best promotional campaign my users won’t come and read. I create the most effective-buzz on my Facebook page, Instagram ads, YouTube videos, Podcasts, and other brands and influencers immediately want to use what I post.

This in return gets me the attention I want and need. People see my content back-and-forth and want to read or use whatever I share. Though, I always share what I’ve personally tried and tested. I don’t risk my brand’s reputation for a few bucks. And people trust me because of the value-added information I give after my personal authentication.

Right People, Right Choice Method

This is also like an advertisement of my content on the blogs, websites, and influencers who do and share things like myself. I don’t do random stuff, and always share authentic things, ideas, and content. Being a PR specialist also gives me an added-edge to reaching out the right people. Yes, I also ensure that timing is right too.

Up-To-Date Content, Products, And Services

I always generate content, if I’m busy, I hire people who do it for me. Daily a small piece is okay for me, but most of the time, my hectic routine is not able to meet so many things. So, I always, chat-up whatsoever is the new trend.

I make pointers, and then start writing about it. This is my general rule of thumb, over the time, no matter what your content will also fail to attract people. Daily new things, events, inventions products, and services come-and-go by. So, you have to stay on top of your game and share whatever is on the trends. Create YouTube videos, Podcasts,blogs and see how you attract more and more traffic.

Try my DIY Skyscraper technique and see some real-quality link building on your website today!

The Moving Man Technique

This is another amazing technique that I use when I want to try something different. You’ve no idea how much effective and reliable this one can be.

Here are my 3 awesome steps that you can try:

1. Find old, dead, moved or changed name websites, blogs, and
2. Locate Sites which are linking to old pages.
3. Contact them and tell them about their outdated links.

Now, I’m all set to work on these in a step-by-step method to get my quality links. Here is how I do it, and you can try my method too.

Locating Outdated Resources

  • I look for sites that have changed their name.
  • Sites that have moved to a new URL.
  • Stopped offering a particular service or product.
  • Sites that have stopped updating a particular resource.
  • Sites that have shut down or are no longer operational.

Here are the perfect examples that can make you understand how I do it. These are the major brands, who have updated or changed their old names. Similarly, you can also check out the companies in your niche or sites or even blogs.

AskJeeves.com is now Ask.com
Thefacebook.com is now Facebook.com
Pagesixsixsix.com is now PerezHilton.com
google.stanford.edu is now Google.com

These are the real-life examples of changed name sites. Their older names redirect users to the new sites as soon as people click on them. Though you may  term it as broken link building method but this one is totally different.

However, their links point to old URLs, which also indicates that they are outdated. And, you can use these pages to build quality links without much of a trouble.

Therefore, keep an eye on your industry news, and as soon as you see the “name changed” press release. Use the opportunity to build your links in a truly well-rounded manner.

You can use the search strings to find site features that are no longer available or stopped. For example, Google Reader is no longer available on Google. You can check and see what result you get when you type in Google Reader. Most probably only Wikipedia will show you the details.

Here is how I find my resources that are no longer in working order:
➔ “service is not available”
➔ “page no longer exists”
➔ “this website is no longer updated”
➔ “this page is no longer updated”
➔ “no longer available”
➔ “website closed”
➔ “service no longer available”

Okay now comes the experimental part.

Simply type in on Google “page no longer exists” see what results you get. Here is what I found:

You can use the broken link checker to see the links on that page. These will be “working links” despite the resource having been shut down.

How you can grip SEO from this step is in the next phase, so keep reading.

Locate Sites Which Are Linking To Old Pages

Trust me, this one is the fundamental step, and is very very important.

As soon as you find the site that is no longer working or operational, you need to see the links of that site. You can use your backlink checker to find and check the links of that broken or changed resource.

I use Majestic’s free backlink checker tool, and it gives me a detailed report, like:

  1. Trust Flow (TF) metrics
  2. Fresh and old links
  3. Citation Flow (CF) metrics
  4. Total External Backlinks
  5. Ref.Domains
  6. External Backlinks
  7. Referring Domains
  8. 90 days past Graphs
  9. Dofollow/text/image/etc.
  10. Anchor text breakdown
  11. Anchor text distribution chart
  12. Ref. IPs/Subnets
  13. Governmental & Educational Backlinks

Once I get this report, I transfer the details to my Google Docs or on excel spreadsheet. Now, I’ve my list of perfect links, and it’s time to get the Moving Man technique to start.

Contact Them And Tell Them About Their Outdated Links

The best way to do this is to write a small-and-short email. You can express the details with a screenshot, and tell them that the links are outdated. Similarly, in the same email suggest them to add your links to their site.

You can more value to your link by expressing counter linking strategy as well.

Conclusion To Wrapping Up

Brands that follow these simple and easy guidelines are at the top. They monitor each and every small detail.

Pay more focus on inventing user-engaging content and your customers will love your brand.


Link Building For SEO Agencies: The Definitive Guide

➔ Chapter 1: Don’t Forget The Basics
➔ Chapter 2: Building Your Own Brand
How It All Started?
Search Engine Ranking Features
Stop, And Think
➔ Chapter 3: Fundamental Understanding Of Link Building
◆ How Search Engines Use Links?
◆ How Links Work?
➔ Chapter 4: Finding High-Quality Links For Your Website.
◆ Natural And Irrelevant Backlinks.
◆ Tools That Will Get You Additional Backlinks.
➔ Chapter 5: Importance Of Content Marketing & Its Effects On Your Brand.
➔ Chapter 6: Significance Of Email Marketing In Link Building.
➔ Chapter 7: Why Black Hat Techniques Won’t Last?
➔ Chapter 8: Marketing & Link Building Tactics That
Will Build Your PR
➔ Chapter 9: Advanced Link Building Tool And Its
➔ Chapter 10: Brand Marketing & Case Studies

Chapter 1:
Don’t Forget The Basics

The basics of Link building refers to the procedure of acquiring external pages to link to a page on your website to give signals to Google.

Basically, building links is one of the many procedures sourced in
search engine optimization (SEO).

However, here, natural link building is a hard-hitting work.
It is also a time-consuming method as not all links can be on a par with each other.
For example, if you are taking a link from an influential website as the
HuffPost or Wall Street Journal, then it will make a superior effect on a SERP. But, on the other hand, if you take a link from athe newly built website then the effect will not be high.

Nevertheless, high-quality links are tough to derive. Thus, my the guide will teach you:
❏ How to build quality links
❏ How to shape up your website’s ranking.

Here, you do NEED to understand that link building and SEO are interrelated very strongly. You can’t expect results without either of them. It is the essential knack for participating in SEO.

In reality, it’s an elevation of several distinctive and different sets of skills. So, you need to rule:
❏ Content
❏ Sales
❏ User Interface Design
❏ Mindset
❏ Good old-fashioned advertising
…if you want more exposure. In this way, you will also link other people to your site as well.

If you want bonus search engine traffic, link building is a necessity. Plus, in this guide I’m going to share everything you need to understand and follow to build quality links to your website.

Now let us understand the making of your brand, and how you target your audiences through your online presence and various campaigns.

But, before you dive-in to link building, just see if you do have a brand, and how are you focusing on its marketing. Special marketing techniques are needed to be available on the organic listings, I believe you already know that.

But, special consideration is needed to target and attract your brand’s audiences.
Things change, and similarly the monthly revenues also differ based on that change. Unless you are a master-trader, you won’t see an immediate change or a long-lasting change.

Keep inventing new things. Platforms, ideas, and discounts to have your customers interested.

★ Making your brand
★ How you can target your customers

Chapter 2:
Building Your Own Brand

How to Build Your Own Brand from Scratch

Chapter 2: Building Your Own Brand

Whether you are a new startup or an existing business, you have to create your own brand.

If you are a business, I am sure you want to see higher numbers in the profit box every time you calculate. This is normal because every businessman thinks the same way.



You are manufacturing for those who are counted as a minority. You are failing to fulfill the need of those who are the majority and they’re the Millennials.

Hence, your products are catering to smaller generation groups which are why your sales are low-slung and so you end up generating low revenue.

Millennials Are The Largest Generation By Far…

They are very important if you want to see good numbers. Thus your brand has to do special branding for gathering your

GEN-Y customers.

Being the largest generation does not mean that you can sell just anything to them. It is not about quantity always. You have to be very careful about the quality of the product you are planning to sell them.

You might be reading this kind of Millennial study for the first time, but look around at those businesses which have already set their style according to the Y’s needs.

Some of them have even changed the taste of traditional food just to satisfy this generation and why won’t they do it?

Everyone wants a successful business out of the investment they have pumped in.

Thus, branding plays an important part in link building and also for more exposure.

Building your brand from scratch, or reinstating it takes a lot of courage. Starting will always be difficult no matter what. But, the end-results has to be glorious. You can’t just sit around after a failure. Trust yourself and redefine your initial steps.

For building a successful and reputable brand you need to underline the following:

  1. Identify your target audience in detail
  2. Study your competitors and their success stories
  3. Make charts to see what you can do differently from them.
  4. The Mission statement of your brand will be next.
  5. Launch your marketing team.
  6. See that you do have your online presence everywhere
  7. Test and drive your product or service.
  8. Run marketing campaigns.
  9. Focus on SEO and high-quality link building.
  10. Work on your website content.

And, Lastly…

Never lose hope. Let us for once consider that you have done all of the above, and still not get desired results, then what is your next action to call?

That will be your website and its strong SEO. Adapt to new changes and variations in your market. See what people want and how do they want it.

Here again, link building will play a major role, thus see that you only use white-hat SEO techniques verified by Google.

How It All Started?

Ever since the 1990s, search engines have considered links as votes for reputation and prominence in the open-ended self-governing view poll of the network.

The engines themselves have advanced the use of link data to a fine skill. And, all of them use compound algorithms to execute evaluations of sites and pages built on this statistics.

Nevertheless, links aren’t the whole thing in SEO, but search engine experts point a large share of the engines’ algorithms to link-related influences.

We will discuss this in the Search Engine Ranking Features, next.

Via links, engines can not only examine the reputation of websites and pages built on the integer and status of pages linking to them. But similarly, conclude metrics like trust, spam, and ability as well. Reliable sites lean towards linking to other reliable sites, whereas spam sites get very limited links from reliable sources.


Here, I will add MozTrust. It is Moz’s global link trust score reader.
It is comparable to MozRank but is more about measuring raw link status. Meaning, it will show you link impartiality from all pages and links in the same way.

This is a huge insider as it measures a procedure of link neutrality that is tied to the “reliability” of the linking website in general.

Authority modes, like those hypothesized in the Hilltop Algorithm, put forward that links are a very good way of recognizing expert details on a given business.

Search Engine Ranking Features

  • Page Density
  • Manual Boosting
  • Links & ALT Text
  • Word Position
  • Meta Data
  • Word Depth
  • Headings
  • Word Occurrences
  • Word Proximity

Around 1997, Google’s initiators formed an algorithmic technique to regulate standing and popularity centered on several important codes, which are:

  • Links on the net can be taken as polls that are produced by the source for the object.
  • All polls are, at first, considered identical.
  • All across the development of implementing the algorithm on a link graph, pages which get more votes turn out to be more significant.
  • More significant pages create more key ballots.
  • The polls a page can cast are a purpose of that page’s standing, alienated by the number of votes/links it directs.

Page Rank

That algorithm, unquestionably, was PageRank, and it transformed the sequence of web search, supplying marvelous value to Google’s early pains for excellence and relevance in the search results.

The moment, the knowledge of PageRank stretched, those with a given attention in affecting the search rankings (SEO) discovered ways to influence this info for their websites and pages all over the board.

On the other hand, Google experts didn’t stop with their achievements in the field of link exploration. They revolutionized, leveraging signs like anchor text, reliance, hubs & specialists, topic molding and even social activity to affect the
weight a link might transmit.


So far, regrettably, a lot of people in the SEO field are still ignorant of these variations and how they affect outdoor marketing. Most of them don’t even know how to acquire quality links and do drills for this purpose.

Link building is very important, as it is the foremost factor in the Google ranking for your websites or web pages.

Google States That:

“As a whole, webmasters can expand the ranking of their sites by enhancing the total number of high-quality links that connect to their sites.”

Stop, And Think!

Imagine that you own a site promoting sports gear and equipment.

You’re competing with another sports gear and equipment producer. One of the rankings features Google will look at in sculpting how to rank your respective pages is by link status.

Despite the fact that the above example delivers a general graphic estimation of how PageRank drives and why link building is crucial, it’s very straightforward. It neglects some key aspects –
such as:

  1. The dependence and influence of the linking pages.
  2. The SEO and content optimization of the particular sites.
  3. The anchor text of the external and internal links.

So, you can’t simply ignore all of these important parts of your link building strategies. The most vital concept to recognize is that your content and unique content counts a lot.

For this, Google states:

“You’re expected to get your content rank higher for the keywords that you’re aiming if you do get external websites to link to your website or page.”

Also, focus on these particulars with your website development team and SEO experts. These are:

  • If you add links higher in the HTML code, they will be of more
    strong value.
  • Note that all external links are extra influential than your
    internal links.
  • Add links from exclusive domains.
  • Try to add links from trusted sites.
  • By adding links from “Inside” exclusive content has more importance than any Texts or sidebars.
  • Keywords with HTML text place more value than those in Alt Attributes of linked pictures.
  • Including links from value, websites is a plus for Google ranking.
  • NoScript Tag links have no value, thus avoid them.
  • Again, links confined In NoScript Tags are also of no use in quality link building.
  • Avoid doing link bursts as it’s only a temporary help.
  • Don’t use web spam, as this will only devalue your site.

Now usually what happens is that once everything is in place with the website, SEO team etc. most of the people don’t have the basics understood.

Thus, they fall prey to some black hat development team, and not only drop their business image, but also blacklist their websites.

So, sit tight, and let me take you to the fundamental understanding of link building process.

Chapter 3:
>>>>Fundamental Understanding Of Link Building.

Six ways on how to use Twitter as an effective marketing tool

Just like any other form of a social media network, Twitter is used by marketers to build credibility, influence, and awareness. In fact, it is one of the best platform marketers use to advertise their goods and products as a display to their clients online.

Twitter enables users to post a series of short narration and high pictured calls which communicate. This platform is used by investors and company owners to market their products visible to a certain targeted audience.

The way a user tweets make the tweet to be effective to customers by considering some factors including the quality of the tweets, how regular you are in your tweets and how you integrate with your Twitter account.

Companies and brands who market via Twitter should establish a dominant position in their areas to become experts in establishing a huge number of followers by ensuring that they reach the required audience.

They should consider the age of their audience, the competitors, time of marketing, and the relevance of the product. In this way, Twitter would be the most effective way of marketing.

Unlike on Facebook, Twitter has limited characters which limit one to add more information about the product. It has 140 characters which can include links, blog post, websites, PDF documents, pictures, and videos.

For one to see your tweet they must subscribe to your account and you follow other people which will enable you to read, reply to and share tweets with your followers

Top ways on how to use Twitter as an effective marketing tool

  1. Interact with influencers and experts in your target area

Influencers on Twitter have massive followers, getting influencers in touch with your business improves your marketing. Tagging influential people like journalist, leaders, big name bloggers, politicians etc and engaging them daily on your product builds the opportunity to collaborate

Sharing the same hashtags with influencer increases the chances of expanding your audience. Also, new people who will follow and retweet your product make your product be seen by many audiences which improves your brand visibility.

Finding public relation personnel, who is an expert in marketing through Twitter makes your product credible and effective to the market and to the target audience.

2: Setting up company Twitter profile

Giving an outline of your company shows the seriousness of your business to your clients. You can use the below steps to make your comprehensive Twitter profile

  1. Selecting a username for your account which should be simple, with fewer words to attract the audience-You maybe write it using graphics to make it more attractive to the audience
  2. Create a URL web which makes one to easily such your account by following the link and get all the information from your account. The URL link also helps to generate website traffic.
  3. Using hashtags for the relevant keywords makes all those who use the same hashtag to see your product because they have related concept.
  4. Make an incredible image for a profile picture or a logo which has few details about your product. You may include a banner image branded by colors appropriate, with a high-quality photo.

The best Twitter account appears more personal to the company. Making corporate websites, advertisements and promotion need to have human filling that twitter user craves.

Twitter account used to post or to tweet irrelevant things will be seen irrelevant. The tweet should be real to people who represent the company. By inserting URLs and creating a homepage you will make good use of the space. Also, you need to be conversational.

3: Tweet regularly

This shows how active you are and the level of seriousness you have on your work. Tweeting once after 3 days or after a week even or after a week worsens your account making people to forget about your account.

Commitment in posting at least once a day or twice makes your audience to visit your account regularly to get information on your product.

It is recommended for users to ensure daily posting to increase the engagement making one top in mind on a consistent basis also, make sure you tweet relevant and useful information, content your audience will read, click the love button and re-tweet or even like your tweet.

One can check what his influencers are posting and to ensure you post related content. But compare your content with them and the interest of their followers in order to get the right audience. If one of the influencers likes or share your tweet, make sure you acknowledge them by re-twitting their tweets too.

Never divert your content to look controversial as this can make you lose followers but stay focused on the company will, always keep interesting ranging from the photos links and sometimes make sure you ask questions. Make sure your content has high capacity of creativity.

4:Use images and videos

Images and videos in other media platform have proven to receive more views, clicks, and shares compared to word tweets.  

When Twitter introduced a stream of profile and timeline of a profile picture and videos it has impacted on the numbers of retweets.

Twitter provides an analysis of the impact of introducing videos and photos on tweets and retweet rates. This is can be done using buffer analysis although it doesn’t give a general hint because of limited specific profile.

Twitter managers can do a great job by engaging followers who use photos on their tweets, in fact, researchers, show rich tweets have significantly lowered negative feedback rates as consumers appreciate interactivity and content designed for their social mobile context.

Photos and videos give information which cannot be given by text; it explains the details of the product and shows how it works. Like advertising a school via Twitter one needs to take the sample of videos and pictures to show the facilities offered in the school. Clients are likely to be attracted by images more than giving details of the school via text.

5:Make tweets conversational

Tweet with funny quotes communicates better than just a normal tweet. Tweets should consist of headline with a link or URLs. This is a way that a lot of brands market their products via Twitter and the brand becomes dimensional.

Making tweets conversational creates a room for communication and engagements.

Tagging controversial people with great influence in the community increases a chance of your tweet to trend. Those people have got huge feedback which can help your followers to see your tweets and retweets severally thus improving your brand.

To make your tweets controversial and create broadcasting conversation one should use some marketing strategy to engage your customer, like twitting a question, making 40% of your tweets replies to other people. Adding a line of own insight to spark conversation, by using link and tweet directly to your audience making it to appear as notification on their wall.

6: Practice Good etiquette on your tweets

Using polite customary code of behavior to your audience creates a good rapport to your customers. Companies apply etiquette from their profile for general viewership.

When following people who can create impact to your account and your brand you should consider the following

  1. You should follow people who bring value, don’t follow people without impact because they may be abusive to your account.
  2. When using company profile, the company should ensure they follow back their customers to ensure their customer’s taken care of.

Twitter as a marketing tool makes people follow back in most cases if one follows you, you can’t ignore them. You should greet them and know if they require anything from you.

Because Twitter is a public platform it is necessary that you tweet publicly and avoid direct messages unless it’s necessary. Twitter crisis is common and a group can benefit from knowing the answer.

Sometimes people make mistakes while tweeting, bear in mind that Twitter community can be temperamental but passionate, they will boost your brand and product if you respond to their criticism well and in a way geared towards helping them, also, clarify your thoughts well for your customers to understand you.


Twitter as a marketing platform has become common to many businesses and marketers because many people are on Twitter gathering information, checking out what others are saying about their brands and engaging in conversations. The platform creates a base for companies and brands and consumers to advertise their products and engage their customer in real-time.

Twitter has a short list of key features that connect its users. A message on twitter containing 140 characters or less consisting of a photo, a link or a video communicates well and sends the required message to the target customer.

One can know directly how the tweet has impacted the customer by checking the retweets, favorites, and likes which makes it an effective marketing tool.

Hashtags popularize your tweets; this is just a symbol # which makes your tweet to be seen by different people, making those interested to follow you and give there feedback concerning your product.

Popular hashtags appear in trending topics section on Twitter, this makes searching if certain trending hashtags to become easy. You can use hashtags also to share your URLs for more information about your product.

Other than interacting with consumers and building relationships, brands can participate in marketing and activities on Twitter. There are customer service, brand building, promotion and sponsored tweets which improves company’s brand.