Your sluggish website is hurting conversion rates! You need to speed up your WordPress website now!

A sluggish website is frustrating to use, affects user-engagement and worse of all, and keeps your site from ranking better in search engines.

Also Read: 15 Free Ways to Make Money Online Without Any Investment

A study shows that 53% of mobile users will leave a site that takes more than 3 seconds to load. In addition, a website is expected to take 19 seconds to load on 3G network and 14 seconds on a 4G network. However, websites that take 5 seconds are more likely to perform better than those that take 19 seconds.

From these statistics, what can you conclude?

You need to speed up your WordPress website to increase the chances of getting better results with your site.

In this article, I’ll walk you through the process of improving your WordPress website for better performance.

Although WordPress is a powerful content management system, it is prone to slow your website speed.

Without checking your website speed and taking the necessary changes regularly, you can end up with a website with no customers and subscribers.

In this article, I’ll outline the best ways to speed up WordPress.

How to Speed Up WordPress Website

In this post, I’ve outlined everything I have learned about how to increase WordPress speed.

I can assure you that implementing a few of these tactics will help to boost your website speed.

But before I can start outline the tips, let me highlight some issues that can affect your WordPress speed.

Common Factors that Slow Down WordPress Website

Once you run a website speed test, you will get a report with suggestions on areas that need improvement. Unfortunately, some of the recommendations are hard to understand for beginners.

Understanding what is slowing down your WordPress website is the first step to improving the situation.

The common factors that slow down your WordPress website include:

  • Page Size– The content you upload, including images and videos that are not optimized for speed can increase your page size.
  • Web Hosting– When your website is hosted on a web hosting server that uses obsolete software, your website speed suffers.
  • PluginsPoorly coded or bad plugins can affect your website loading speed.
  • External scripts- These includes things like ads and front loaders

These are just a few of the things that could be slowing down your website. 

Let’s take a look at how to increase your WordPress website speed.

1: Find Out From Your Hosting Provider

Before you take out your tools from the toolbox, ask your hosting provider. They can help you with some tips to boost your website speed.

Sometimes using a shared host seems like a bargain, but it can affect your site speed and cause frequent downtime, especially when visitors start to stream in big numbers.

Although it’s a starting point, you should not run your website on shared hosting forever.

There are plenty of web hosting companies out there, but ensure it can guarantee good speeds for your website.

Well, of course, if you find that your hosting company is the one that is making your website sluggish, you’d better switch hosting providers.

2: Install a Powerful Caching Plugin

This is one of the most known techniques of speeding up WordPress website.

This is how WordPress works: Whenever a visitor asks to view your pages, multiple queries are sent and codes including your theme, plugins, and WP core.

In case another visitor asks to view the same page, the same page is made available to him as it was requested by the previous visitor. So instead of generating the page fresh every time a user asks to view it, you can cache it and let the cached page be displayed every time it is requested.

That means WordPress won’t need to send multiple queries to generate the requested page since it is stored in the caching plugin.

However, don’t install a caching plugin before you find out which one your hosting provider recommends. Sometimes hosting providers prefer certain WordPress caching plugins than others.

3: Speed up WordPress Website  by Compressing Images

The images you upload can hurt your website speed. The larger the images, the more it will take your site to load.

When you run a WebPageTest, you will be able to tell whether you have oversized images on your site and what action you should take. 

There are many ways to compress images. You can either use WordPress image optimization plugins or do it manually by uploading images to compression sites like TinyPNG.com before uploading them to your site.

Just ensure you optimize your images for speed before uploading them to your site.

4: Use a Content Delivery Network

The most popular sites you know today use CDN. In fact, almost all online marketing sites using WordPress use CDNs.

Now here is the thing:

You images, videos, CSS, and JS contribute a lot to your site’s file size. A CDN or content delivery network comprises of geographically located servers designed to download those files and deliver them on servers close to the person who is requesting them on your website.

That is to say if your website is hosted in India and a person wants to access it in Europe, a CDN server in Europe will download the page and deliver it to them.

5: Optimize Your Homepage To Load Fast

There are quite a few things that most people aren’t aware of and optimizing the homepage can help to make it load quickly. Your website visitors will probably land on your homepage before they can move around your site.

A few things you can do to optimize your homepage for speed include:

  • Display excerpts, not complete posts
  • Display a few posts, at least 5 on your homepage
  • Eliminate needles sharing widgets from the homepage
  • Get rid of unwanted plugins and widgets

A clean homepage will not only load quickly but will also make your website look professional.

6: Choose Plugins Wisely

There are tons of plugins out there. Some of them promise “heaven” but they deliver “hell”. Some of them are killing your WordPress website speed without you noticing it. 

Start with checking whether your current plugins are working properly. You can use Query Monitor, a free WordPress plugin to check whether your current plugins are working correctly. The plugin will report the performance of your website so you can remove plugins that are making your website sluggish. As well, having too many active plugins can hurt your WordPress website speed. Just keep essential plugins active.

7: Compress the Size of Your WordPress Site

Reducing the size of your WordPress site can also help to boost the speed. The smaller your WordPress size, the faster it will display content. You can use GZip compression to compress your website.

8: Keep Your WordPress Website Updated

Using obsolete plugins and themes can hurt your website speed. Keep them updated regularly and you will see your site loading fast. But be careful when updating your plugins are themes. Try the updates on a staging site before applying them on your live site.

9: Use a Lighter Theme

WordPress offers plenty of beautiful themes. However, themes with plenty of content such as sliders, widgets, and etc can slow down your hosting server. 

A good rule of thumb is to optimize WordPress theme or simply change to a lighter theme.

10.Minify JavaScript and CSS Files

Usually, when you run a web site speed test, you will be asked to minify JavaScript and CSS files. JavaScript and CSS files are loaded by plugins. For that reason, you will need to reduce JS and CSS calls to reduce server response time and minify file size. This way, your site will load faster thus saving bandwidth usage.

There are multiple ways to minify JavaScript and CSS files. You can minify manually or use some caching plugins like WP Rocket or Breeze.

How to Speed up WordPress Website (The Technical Part)

You will need an expert/developer to make these changes.

  • Disable Hotlinking

When someone uses your videos or images or other resources for that matter, that’s what is called Hotlinking. For instance, when one copies an image from your website, once someone accesses his website, the image is loaded from your website. This consumes the bandwidth of your server instead of using the bandwidth of the person loading their website.

Go to your WordPress.htaccess file and put the code below

  1. RewriteEngine on
  2. RewriteCond %{HTTP_REFERER} !^$
  3. RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?EXAMPLE.com [NC]
  4. RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?google.com [NC]
  5. RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?feeds2.feedburner.com/EXAMPLE [NC]
  6. RewriteRule \.(jpg|jpeg|png|gif)$ – [NC,F,L]
  • Control Post Revisions

Post revisions is a powerful feature in WordPress. However, not all websites can handle it, especially those with low disk and database space.

What happens in post revisions is that when you made some changes to your website content, a copy of the original content is saved in the database. This gives you the opportunity to revert to the original content.

The more you continue editing and updating content the more the database size continues to increase.

You can talk to an expert to do this for you.

So there you have it: 10 simple and effective ways to speed up your WordPress website

Use these simple and effective tips to speed up WordPress Website, stop losing visitors, reduce server resources and save money, and make your site get better Google rankings.

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