When the word social media is mentioned, what comes to people’s mind is Facebook. However, we have more other social media platforms such as Instagram, Twitter and LinkedIn and more that are helpful for business people, individual as well as marketers. In this post, we are majorly going to highlight ways that can help marketers and business people to gain more followers on Instagram and make more sales.
Instagram is the trending social media platform currently where teenagers and young people share their views, photos, and videos regularly. Being one of the most popular and most used social media platforms, business owners and marketers can make use of this influential tool to grow their businesses by bringing more customers to their websites.
Business people and marketers using Instagram to increase their brand online visibility have no other alternatives but to find ways how to get more followers. Posting your brand’s images and videos online to a greater audience qualifies for more engagements with your followers which results in more sales in the long run.
Luckily, the web is full of tricks, tools, and tactics that can help marketers achieve all this. However, marketers are advised to use the appropriate tool that is best for their brand as well as marketing strategies.
It is important to note that some of the available tools in the market today are still in their initial stages of development although having the appropriate methodology and tools; you can find Instagram to be your best and lucrative visual advertisement and marketing channels for your business.
with millions of users who are online every day, it is good for brand owners and marketers to create and implement a powerful strategy that can help you to stand out from the crowds and prove to your audience that you can address their needs and concerns.
Top 12 Incredible Growth Tactics to gain More Instagram Followers
Use your bio in the right way possible
The number one tactic for every marketer or brand owner who would want to increase their Instagram followers is to create an Instagram account and a bio. It is advisable to use your bio link in the best way possible. You can utilize this section by implementing an incredible call to action. Your call to action (CTA) should be brief since a long call to action is will sound boring to your followers. Note that, Instagram provides only a single clickable link but a very precious one. Many marketers make a mistake of sending their Instagram followers directly to their website’s landing page which makes it impossible for them to collect helpful information that can help to grow a never-ending collaboration with their followers.
Ensure you have a landing page that provides an offer for your Instagram followers. The offer can be in terms of a free eBook, a favorite video they love. You can even decide to offer them a special discount on the products they buy most. Note that your landing page must be mobile-friendly as many people are using their mobile phones to research and find more information before they decide what products to buy. After your bio link is fully optimized you are now in a better position to write your first post.
Post when it is time to and not anyhow
Instagram works almost the same as other social media channels in that it matters a lot to post at the right time. If you have ever done this before, it is good to find out what schedule was successful and follow that. To get a complete analysis of your post history and follower relationship, you can use the best available online tool known as Iconosquare. This tool will provide you with a comprehensive analysis of your post history and will help you to know the timing of your Instagram posts.
After assessing the timing of your Instagram posts, it is now time to ensure you post consistently. In fact, marketing experts advise marketers to post at least every 6 hours a day and every day. Note that, you should not spam your posts with photos since that will annoy your followers and they might even decide to unfollow you. Ensure you make your followers know that they are going to get more new posts every now and then and this will make them glued to your Instagram account. If you find that you are unable to post consistently by yourself, you can use a tool like Later. This tool will help you to schedule your posts.
Use the right hashtags
You are looking for ways to market your brand by gaining more Instagram followers, therefore it is good to post eye-catching, latest and attractive images or videos that will make your followers enjoy following you but on the same, ensure to add the right hashtags on your posts. Using #hashtags on your posts especially the trending ones will make your content visible to your followers and to those who are not following you.
Take time to research the popular and trending hashtags in your niche and then list them. Such #hashtags like #entrepreneur, #startup, and #business are the most trending.
Note: As you attach hashtags, ensure they are the right hashtags. Popular hashtags are superb when it comes to getting more real Instagram likes and engagement.
Steal your competitor’s followers
This is also another incredible tactics for marketers to gain more Instagram followers. Here, you should look the followers of your competitors. Ensure to spend some time to interact with your competitor’s Instagram followers as that can be a way to attract new fans. There are higher chances that your competitor’s followers will be interested in your products and services you provide after you start to interact with them. However, you should ensure to steal the followers of your business rival in an ethical way.
You can achieve this ethically by following them as this will make them follow you back, like their uploaded photos, and also ensure you make a comment whenever they post something. Note that all this needs time and effort to interact with your new audience for you to convince them to try to use your products and services.
Gaining more Instagram followers is one thing and ensuring you positively create an impact is another thing. All these tactics are aimed at building your brand’s online visibility so as to increase your sales.
However, this can be achieved when you spend money. You may think this a money wastage approach, but when you do it appropriately, you will find it profitable in the long run. Here, you need to start by doing enough homework and compile the most influential accounts and influencers in your niche.
Let’s say you are in the business of selling dresses, you need to research on the accounts that deal with fashions. The uses of appropriate hashtags is also applicable at this point, but ensure to use the targeted keywords when finding the big accounts.
The big accounts you compile should have at least 20,000 followers. You should also ensure to find their email address in their accounts. A profile with an email address implies that the owners are open to sponsoring ads.
Send them an inquiry to know whether they are sponsoring ads and at what cost.
Like and share photos and videos in your niche.
If you want others to like and share your content, you should also be open to like and share others. It’s a do I do affair. By liking the photos and videos of others, you will be building a strong relationship with appropriate people in your niche and also making your brand to be known to a greater audience.
Search Instagram profiles in your niche, share and like their content. Additionally, you can leave a comment in their posts, but ensure your comments as brief and genuine as possible. On the same point, avoid spamming other user’s posts.
Request your followers to tag their friends
You will be shocked to learn that your followers have their own followers and more possibly, those followers of your followers could be from your competitors. Once you ask them to tag their friends, you will be creating an avenue to make your products and services to be known not only to your followers but also to your competitors’ followers.
Create your own hashtag
Instead of using the popular and trending hashtags on Instagram, you can initiate your own and exceptional #hashtag and persuade your followers to use it too. This tactic is also another way of getting new followers on your Instagram channel.
However, the #hashtag you create must be related to your business. You can then request your followers to incorporate the #hashtag every time they post a picture of your products and services.
Make your Instagram account visible to everyone
Since your main aim of using Instagram is to get more followers and ultimately make more sales, you should ensure your Instagram social icon is visible on all of your websites, blogs, email and more digital presences. Moreover, ensure to share your account on other social media channels such as Twitter, Facebook, and many other channels.
Instagram is a social media platform. That being said, you need to respond to comments you receive on your photos and comment on others posts. However, you should ensure your comments are genuine and not fake. Join an Instagram community.
Try Instagram ads
Instagram advertising is also an incredible way to genuine Instagram followers easily since it makes your content to be visible even to new followers who would not have seen it.
13 Surefire Tools to Grow Your Instagram Followers
Instagram is the most influential social media channel currently which is believed to have over 800 million monthly active users with 500 million, users every day. This makes it the most powerful channel for marketers, brand owners as well individual to take advantage of.
Below is a list of 13 tools to help you grow your audience.
Iconosquare is a “Google Analytics for Instagram” that is designed in such a way that it can help users to track important such as the total and, average number of likes, the comments and every activity over a specified period of time. This tool is very helpful to starters who want to promote their Instagram accounts across several social media channels with feed tabs and widgets.
The information you obtain can then help you to determine the type of content that users find to be more appealing. The good thing about this tool is that it enables users to manage all their Instagram accounts from one and the same interface which helps when changing from one account to another.
If you want to create amazing Instagram stories as well as great-looking social media graphics, then Canva is your Instagram tool to use. Canva is downloadable as an app that allows users to design various designs for social media channels. Canva users are offered a wide range of functions thus making it easy to develop stunning visuals for Instagram.
This tool has a wide range of features such as photo effects, icons, photo frames and more that helps Instagram users to create amazing and exceptional Instagram images. This tool is in fact, the most commonly used design tool that social media users can use when creating images for their social media channels, blog posts and more.
For users on the go, you can download the Canva mobile app for free on iOS
Crowdfire formally known as JustUnfollow was initially designed for Twitter management. It is one of the incredible tools for Instagram users wanting to grow their followers. Today, users can use this well-designed app for Instagram management.
It enables users to unfollow inactive Instagram followers or people who are no longer your followers. Also, Crowdfire enables users to identify pertinent handles such as niche influencers, keep tabs on social media trends on your followers and those who are not followers as well as inactive Instagram users.
In addition, this tool helps you to manage your followers and provides stats about prospective followers who might be interested in your brand. Crowdfire provides users with a free and a premium version depending on user’s needs.
Instamacro is a popular tool that allows Instagram users to gain more followers by popularizing your Instagram profile. This tool is designed with incredible features; however, it is a costly tool to users when compared to other Instagram tools.
Its packages are offered at $2.99 per day up to $59.99 for thirty days. In fact, this tool is mostly used by people who want to invest more. The reason why it is a costly tool is that its developers believe that the followers and likes that are gained through Instamacro services are real people interested in your brand.
Gleam has its unique approach from other tools. It is designed with a widget which you can incorporate into your site and bring visitors to your Instagram profile. This is to say that, the widget allows you to invite users to follow you on Instagram or view your content and thus making them take part in your social media contest.
Gleam provides users with a free and three paid plans which are Pro, Business, and Premium. When you subscribe to the free plan, you can host many contests, receive many entries and choose up to 10 winners. If you want to gain access to many features like customizing your widget, you can choose the paid plans.
Repost is another incredible tool available on the market today. With this tool, users can repost images and clips of other users. This tool works the same as Twitter’s Retweet feature. If you are an Instagrammer and you would want to share a photo of your followers you can use Repost for Instagram to do the reposting in a faster and easier way. The good thing about Repost is that it allows you to bookmark your favorite pictures and videos to repost later.
Tagboard is also another amazing content management tool that helps users to keep tabs on the most trending #hashtags on various social media channels. This app also helps users to block offensive content and comments on Instagram with the help of a keyword filter. The app also helps users to have a view of how other brands are using the most trending hashtags and how best you can apply the same in your marketing plan. Tagboard supports interactivity so users can like a page or post a comment straight from the app’s dashboard.
Create a 15-second good-looking video slideshow for your audience for Instagram using PicFlow by following the three steps below.
- Choose your favorite pictures
- Choose your favorite music
- Specify the timing of each picture by tapping.
Users who would want to create a more than 15 seconds video can remove the tiny watermark. PicFlow is only available on App Store
Ink361 is for you if want to manage Instagram posts, view how your competitors are performing and also discover content in form of graphics faster. This is a comprehensive tool that provides users with an opportunity to locate new fans of interest.
This provides an avenue to locate people who are interested in your brand. Ink361 is a web-based tool that does not require users to download which helps users to create photo albums and place your followers in a predefined order like how Google+ does. The good thing about this tool is that it allows users to set up alerts for new content. Also, the tool allows users to get an understanding of your impact on the social media channel over time with analytics.
Later is a superb and most commonly used marketing channel for Instagram that provides users with an opportunity to visually plan and schedule Instagram content.
Aviary is an all-in-one image editing tool that is designed with incredible features. These superb features are aimed at helping users design uniform images for a more unified Instagram feed. This tool enables users to heighten images by tapping only once. Users can also incorporate effects and stickers as well as texts in their photos. Users can get this tool on Android, iOS, and Windows.
InstaFollow is a tool that primarily helps Instagrammers to find niche influencers and pertinent followers on Instagram. This tool provides users with an avenue to engage with their live fans. The good thing about this tool is that it allows users to manage multiple accounts under one roof. InstaFollow is available on App Store
Linktree is a tool that Instagram users can use it for free to enhance Instagram Traffic. This tool allows users to direct new followers to blogs, websites and other social media platforms. A user connects Linktree to their Instagram profile and a link is received for sharing in a user’s Instagram bio.
A user can then share the link on various digital presences. This tool is available on the web for free but users can upgrade to a paid plan to make their links to work more effectively.
Instagram is a social media platform for photos and videos that has close to 800 million monthly active users and this makes it one of the fastest growing marketing channels. When used properly at the right time, Instagram can be a profitable channel when it comes to list building, driving traffic to your website as well as increasing sales for your online business.
However, this cannot be achieved without the right Instagram tools since more Instagram following increase the chances of making more sales. Having the right Instagram tools in place and making use of the tools in the right possible way can make brands and marketers achieve their targets when it comes to sales. With a vast availability of tools online, users are therefore advised to find the right ones that meet their business needs