Black Hat Techniques
Black hat techniques are no longer welcome by any search engine. It was the pre-penguin era that made it possible for webmasters to trick search engines easily.
However, now if you just step out-of-the-line, Google catches you immediately. Your website is your brand’s image. Over-stuffing of keywords or linking paid links or even buying irrelevant links can kill your ranking very badly.
That’s exactly why, after a month of black hat SEO or link building, you immediately lose customers and ranking on the first page of Google. Ever thought why this happens? Because you failed to comply with Google’s safe-play rule. This will eventually get you the manual penalty or de-indexing of your site.
I know the charm of instant ranking boost is too much to be true. But, on the other hand, if you keep doing the wrong techniques, you will get highly penalized for your actions. In the end, you will stand at ground-zero with no gain at all.
Link scheming is a no-no for Google, no matter how you dress it, the end result is a failure. Similarly, if you stuff your blog or article with keywords, Google will catch it.
Therefore, see that you do generate rich-influential content, which covers all aspects of your niche and is engaging. On the other hand, Google will again catch you if you’re doing spam guest blog posting on your site or for your site. Paid links don’t last long here as well.
Irrelevant link building with low-quality sites is also a killer for your ranking. Thus, be careful at what you are doing. Most importantly, focus on how you’re doing it.
Powerful websites like HuffPost, Forbes, don’t allow links because of Google quality check. Once your image is ruined, nothing you do can set it right.
So, why spam or add links for just the mere cause of boosting rank standings. Think, and invest in quality link generation through link building tools, or hire an expert to do the needful. Still, keep an eye on your SEO team for any possible over-stuffing of links etc.
Other black hat techniques which don’t work are:
➔ Paid or sold links are cause for de-indexing your website.
➔ Don’t buy links for the cause of free product or service. It’s also called spamming.
➔ Over-optimized and keyword rich texts are a big NO-NO from
➔ Alt image tags with keyword stuffing is another roadblock.
➔ Low directory link submission is a big failure.
➔ Don’t add irrelevant links, instead opt for natural link attraction with genuinely great content.
Spinning article for link building is a bummer yet again, so opt for naturally good written content.
➔ Useless snippet adding in your website for SERP is also a failed attempt in front of Google.
➔ Stuffing Meta keywords again call for no ranking.
➔ Never add spam links in your footer, it’s also a fail attempt with wrong site navigation.
➔ Never switch indexed and ranked page, as Google will catch
you with bounce-back results.
➔ Flash-based website will also never get indexed so change the
source immediately or rebuild a new site.
➔ Revamping a page by adding a good content to attract visitors
will be pulled-down by Google.
➔ Avoid hard-core link swamping in comments. It’s again a failed
attempt at your ranking.
➔ Do original PPC campaign instead of scrapped content for
➔ See that your site is a not a part of any cross-linking with other
sites. As Google calls it wrong too.
➔ Cybersquatting or domain squatting is also a failed use of link
Hopefully, you have a clear understanding as to why black hat techniques will fail. So be very careful and never try to cheat Google. As, in the end, you will lose your image, not Google.