Finding High-Quality BackLinks For Your Website

Chapter 4:

Finding High-Quality backLinks For Your Website

➔ Natural And Irrelevant Backlinks
➔ Tools That Will Get You Additional Backlinks

You by now know, that the only method to drive traffic your site is by topping the peak of Google ranking. And, you can only do it by building high-quality backlinks. The more the better approach is needed for link building nowadays.

But, the challenge comes with how to do it.

And, how do you find influential sites that might want to link to yours? And, how do you get them to in fact include your link? Well, this will have to also minus any bribing, link exchange or even.

At least, 99% of websites during the initial 50 SERPs have backlinks directing to their sites.

This is as far as my research shows. However these aren’t some backlinks, these are high-quality backlinks that are used. Your SEO goal is to be on top of search engines organic listing, and for that only backlinks can support you.

Remember, the more high-quality backlinks you possess, the higher your site is going to rank.

Your site needs penguin-approved backlinks. So that, your site’s backlinks are up-to-the-par with Google’s quality-check algorithm.

By the way, did you know that this quality –check is only for links?

However, if you fail here, then expect to see the worse. For example, your website will fall-down in search, or even get to be de-indexed. All in all – this
will only happen if you are doing improper link building in your game-plan.

Search Engine Ranking Factors

Start with running a backlink report at your end. This will help you in knowing the current status of your websites backlinks.

Once you’ve retrieved your backlinks count from your reporting setup, carry on with the next points to ensure that they’re not flagging your ranking downward.

➔ Inspect the backlinks’ Domain Authority (DA)

➔ Recheck the page authority (PA) records

If the scores are at 100, then you have got the most influential and reliable site with Google listings. The domain authority mark is a meter of how authoritatively a domain is standing.

That score is regulated by more or less 40 different ranking signs, as well as domain age, steady visitor traffic, and high-quality backlinks in detail.

This exact same thing happens to your PA score in ranking. With the exception of, measuring the strength of various pages in the domain. Therefore, always verify the DA and PA scores of potential backlinks before you include them on your website.

Afterward, examine the content value of your backlinks in depth.

The content should be well-produced and applicable to your website. See how those sites link to other websites in terms of content relevance. Ensure that your backlinks are contained within the text of a blog or article for crawlers to reach them easily.

Now I will tell you more about natural and irrelevant backlinks and how the impact your ranking with search engines.

Irrelevant backlinks are those which actually do not stand in reference to the context of your site. This has a very negative effect if Google is about to index your site.

If you catch any backlinks that are irrelevant to your site, niche or run-through prohibited link building tactics – don’t delay to contact your SEO team to have that backlink eliminated immediately.

Natural links are those which have the high-quality ranking in terms of PR and DA. They also are with an effective approach to drive traffic to your website.

Now that you have a good idea of where your own backlinks stand, go ahead and run a backlink report on your competitors.

This is a great way to discover added high-quality backlinks and get a sharper picture of your opponents’ link building tactics.

Spamming or unplanned link booster is a killer for the ranking of your site.

One way if getting high-quality backlinks is possible with social media marketers and their content.

They are one of the best resources to get natural and effective high-quality links for your website.

These guys create valued content that search engines fancy easily.

However, if you play your cards in the right direction, then they may provide you with a very influential backlink in return.

Moreover, 92% of customers choose the references from social media site, and in this way, businesses get more traffic.

If you look at the social media sites you’ll see that more-and-more industries are reporting a higher change in sales with social media input.

Furthermore, social media determined strategies result in higher consumer retention proportions. Thus, you need to use the social media coverage in your niche immediately. Here is how you can do it.

One way if getting high-quality backlinks is possible with social media marketers and their content.

They are one of the best resources to get natural and effective high-quality links for your website. These guys create valued content that search engines fancy easily.

Initially, you need to run a competitor’s backlink report. It may reveal a handful of leads. Do a hashtag research on Twitter and Instagram.

Comprehensively study any themes that are circulating in your niche. See what hashtag theme your competitors and the general public is using. For example, HMD is using #MWC2018 for the upcoming Mobile World Congress, 2018.

Try the relevant hashtag promotions in your niche. Generate a list to help you in making the evergreen hashtags for your brand.

Now, you must follow the right influencers by the amount of the action their posts receive. Determine the overall number of their followers, profile, and content value.

Connect with the social media influencers and try to acquire their backlinks by connecting with them. Follow their operational social media accounts daily.

Try to use a social media managing tool to track their activity better. You can also
share their original content, which is relevant to your website, business or niche.

Look for Broken Backlinks and replace with our own web pages. Perform the good old-fashioned SEO keyword research in detail.

This will help you in finding authoritative websites in your particular niche.

Another easier strategy involves attaining and switching broken backlinks in Wikipedia above all.

Wikipedia has high-quality backlinks and you don’t have to worry about contacting the owner of the websites to get their broken links. Just explore the maximum relevant pages to your website and watch for any broken recommendation links that can be instantly swapped.

Create fresh and convincing content that you can put into a Wikipedia reference listing. Or maybe create your own brand new Wikipedia page on an applicable topic, celebrity, or occasion that has not been included in Wikipedia up till now.

However, if this is too much a work for you, then don’t worry. I have added next subtitle to get you interacted with tools that can help you in building high-quality backlinks in no time at all.

But, REMEMBER – never overdo anything. Don’t start spamming your website with links. Yes, you can do this process on daily or at weekly intervals.

Tools That Will Get You Additional Backlinks

If you’re looking for savvy link building strategies, then you need to invest some time in your backlinks. Always work with a game plan for every step that you may want to take.

However, the best approach to my recommendation is to generate more actionable content. In this way, you will get natural links that will help you in building your page score and domain authority. But, the results will show in the longer run.

Nowadays, you can’t spam or boost backlinks on your website. Therefore, the best strategy is being cautious and determined. It’s high-time to device a building strategy that you can rely on.

What’s the top tactic for this link building approach?

There are three things your new approach will fall on, like:
➔ What type of website you have.
➔ The strategic game plan.
➔ The overall interpretation of SEO.

Irrespective of the fact, as to your current website standing, you have to invest in backlinks and its techniques. Here are some backlink tools that are helping other marketing experts to produce positive results for their search engine standings.

These tools will help you in getting more backlinks and also shape your link building understanding. Only if you are able to use them correctly, one or more of these can easily impact on your web site’s standing in search engines.

You can try any one of the following, and they can support your needs amply. These are:

  • Check My Links
  • Linkbird
  • Pitchbox
  • BuzzStream
  • GroupHigh
  • Linkstant
  • Monitor Backlinks
  • Broken Link Builder
  • Whitespark
  • Linkody

backlinks

These sites will help you in building quality links. But, again, don’t overdo anything. Use any one of these tools or ask your SEO expert to select one
for your site. Do link building in daily routine, or on weekly basis.

Your next chapter is going to cover content marketing and unique
content strategies for your brand.

Importance Of Content Marketing & Its Effects On Your Brand

Chapter 5:
Importance Of Content Marketing & Its Effects On Your Brand

You by now know, that the only method to drive traffic your site is by topping the peak of Google ranking. And, you can only do it by building high-quality backlinks. The more the better approach is needed for link building nowadays.

Why You Need Content Marketing

Content marketing is one of the most effective and never-failing approaches to marketing. This method is about viewing great content under optimal keywords.

The more unique a content you have, the more interested people and search engine crawlers will be. Nevertheless, this job is quite demanding. You simply can’t copy paste data on your site or blog.

First thing first here, you have to design your site’s content on your specific niche. See how your competitors are doing content marketing.

A piece daily with high-ranking keywords or low-competition keywords is what you need to publish. In this way, you will see an increase in inward, and natural links.

Use Google’s keyword planner tool to determine the search rate of your preferred keywords and key phrases. Determine what your customers are looking for. See the monthly search and click-rate on the keyword planner.

Now, the next step involves around generating unique and quality-based content.

Share your content with action-to-call strategy. Share your content on social media platforms, your website, and on your blog. 70% of your customers get info from articles and blogs.

Unique content marketing is the foundation of lead generation. If your customers are awe-struck by the content presented, there is a high possibility that they will be keen to entrust their contact information.

Your content can easily drive traffic to your website, only if you have a unique content writing base. The more interest of people you will build, the better the outcome will be.

Content Marketing

Smartphones and tablets have increased content marketing more. As this lets your brand to reach out to your specific audiences in no time at all. They get to recognize your brand name.

Use social networks for circulating your content. Try Facebook’s paid ads for some strong content on weekly intervals. In this way, you will improve your brand’s prominence and influence.

If you are able to write good content, that’s great. But, if you can’t then hire a team of writers to generate unique and attractive content.

By releasing high-quality blogs and articles on a regular basis lets your business to launch itself as a front-runner. This strategy helps in the long run with the corporate marketing as well.

You get to connect and associate with your customers. A content that offers valuable info ties the consumer to the company easily. You get your customers attention by sharing good content. Link building strategies also rely on high-quality content. It lets you do the following successfully:

➔ Create linkable content based on your industry.
➔ Use skyscraper’s technique to naturally drive links to your site.
➔ Engaging and user-friendly content allows you more visitors.
➔ If you do relevant guest posting in high ranking sites, you target more potential customers.

Therefore, content marketing is the best tool to influence your customers and build natural links. Approximately 86% of the businesses are using this effective tool. And, on the other hand, about 70% of B2B marketers are creating more content then what they used to do in previous years.

Next:

Chapter 6:
Significance Of Email Marketing In Link Building

Significance Of Email Marketing In Link Building

Usually, people get worried that link building is a very hard job, but if you know your job well, then it’s a piece of cake. You simply gobble it down tea or coffee.

The technique of outreach link building is very considerate part of building high-quality links. Yes, it does take time. Sometimes you only get 10 links to 1500 emails.

But again, in the end, you do learn a lot. However, I have been able to deduce that mostly this happens because you had no idea initially how the process works. Or your SEO marketer couldn’t do it right.

Cold email marketing is a story of gone days. Now, you talk to people, instead of letting them feel that a robot is operating on the other side.

Once you open your inbox, what do you actually do? Go through the important emails, and delete the spams, right? Why do you delete those emails? Because either it was just filling your inbox or because you didn’t find it interesting to open it. Correct?

I know you will agree on this. An email conversation is very important. You need to make an attractive subject,  and then the email-body should hold definite particulars etc. so that people may actually want to talk to you.

As a marketer, it’s my job to optimize a post and boost it on a certain platform for certain traffic. But, if I’m just  typing in something, like this:

link building

“Hey, see this site, buy a link from xyz.com and post it here, thanks
– I’m simply going to delete it. I get thousands of messages on LinkedIn, and most of them are unread, just because the subject was generic or simply not-so-catchy!

But, on the other hand, when I received an email, where the subject was, “Don’t miss reading me or HuffPost article was awesome,” –

I’m bound to open and study both. But out of the both, I’ll feel
inclined to respond to the second one. Any guesses why? Because
this person showed some interest in me and my post.

And, who doesn’t love to talk when it’s based on something that
they are doing. The second email gave me a thrill that hey,
someone likes to read my stuff. So my natural reaction will be cool, thank you. Next, I’m sure we both will be exchanging emails etc. So, you see, the impact an email subject can have.

The more you sustain in prolonging the conversation, the more you will see results. Rapport building, small chit-chat, funny ideas and then boom!…

Jump-in, and either ask for a suggestive link, their link or maybe ask them to include your link. Your job is done.

Just with a little bit empathy and courtesy you closed a good deal
of high-quality link building. Given that, if I only have a site worth ranking for.

Converse, converse, and converse – is your game plan for email marketing.

– Talk about the stuff you and your POC likes. Don’t make awkward intervals.
– Be consistent and offer your services on a closed circuit.
– Explain why you like them, talk about one or two posts that
you have read or commented.

Share ideas, explain how you want things to be done in future.
Thus, at the end, if all goes well, then you have bagged a strong and powerful link to your site. In order to stand out instead of being treated as spam, follow my lead below:

  1. Keep your subjects short and in lowercase.
  2. Write a natural “Subject” to get attention.
  3. Never add or use “Link Request” in your subject line.
  4. Drive your emails as a person, not as a business or a “web
    group” newsletter.
  5. Incorporate an ordinary acknowledgement in the start.
  6. Drive the conversation.
  7. Give time for a quick call instead of asking them about their
    free-time.

By following the above, I’m sure you will get to generate more leads for your business and also some strong and powerful links.

Happy sending-out those emails! Remember to converse lightly. You’re not marketing but targeting potential prospects.

Why Black Hat Techniques Won’t Last?

Black Hat

Black Hat Techniques

Black hat techniques are no longer welcome by any search engine. It was the pre-penguin era that made it possible for webmasters to trick search engines easily.

However, now if you just step out-of-the-line, Google catches you immediately. Your website is your brand’s image. Over-stuffing of keywords or linking paid links or even buying irrelevant links can kill your ranking very badly.

That’s exactly why, after a month of black hat SEO or link building, you immediately lose customers and ranking on the first page of Google. Ever thought why this happens? Because you failed to comply with Google’s safe-play rule. This will eventually get you the manual penalty or de-indexing of your site.

I know the charm of instant ranking boost is too much to be true. But, on the other hand, if you keep doing the wrong techniques, you will get highly penalized for your actions. In the end, you will stand at ground-zero with no gain at all.

Link scheming is a no-no for Google, no matter how you dress it, the end result is a failure. Similarly, if you stuff your blog or article with keywords, Google will catch it.

Therefore, see that you do generate rich-influential content, which covers all aspects of your niche and is engaging. On the other hand, Google will again catch you if you’re doing spam guest blog posting on your site or for your site. Paid links don’t last long here as well.

Irrelevant link building with low-quality sites is also a killer for your ranking. Thus, be careful at what you are doing. Most importantly, focus on how you’re doing it.

Powerful websites like HuffPost, Forbes, don’t allow links because of Google quality check. Once your image is ruined, nothing you do can set it right.

So, why spam or add links for just the mere cause of boosting rank standings. Think, and invest in quality link generation through link building tools, or hire an expert to do the needful. Still, keep an eye on your SEO team for any possible over-stuffing of links etc.

Other black hat techniques which don’t work are:

➔ Paid or sold links are cause for de-indexing your website.
➔ Don’t buy links for the cause of free product or service. It’s also called spamming.
➔ Over-optimized and keyword rich texts are a big NO-NO from
Google.
➔ Alt image tags with keyword stuffing is another roadblock.
➔ Low directory link submission is a big failure.
➔ Don’t add irrelevant links, instead opt for natural link attraction with genuinely great content.

Spinning article for link building is a bummer yet again, so opt for naturally good written content.
➔ Useless snippet adding in your website for SERP is also a failed attempt in front of Google.
➔ Stuffing Meta keywords again call for no ranking.
➔ Never add spam links in your footer, it’s also a fail attempt with wrong site navigation.
➔ Never switch indexed and ranked page, as Google will catch
you with bounce-back results.
➔ Flash-based website will also never get indexed so change the
source immediately or rebuild a new site.
➔ Revamping a page by adding a good content to attract visitors
will be pulled-down by Google.
➔ Avoid hard-core link swamping in comments. It’s again a failed
attempt at your ranking.
➔ Do original PPC campaign instead of scrapped content for
clicks.
➔ See that your site is a not a part of any cross-linking with other
sites. As Google calls it wrong too.
➔ Cybersquatting or domain squatting is also a failed use of link
generation.

Hopefully, you have a clear understanding as to why black hat techniques will fail. So be very careful and never try to cheat Google. As, in the end, you will lose your image, not Google.

Advanced Link Building Tools And Its Importance

I agree, after reading the above chapters you will feel as if too much has been shared. But, on the other side, you also understand the basics and fundamental hacks for a strong online organic position.Advance link building is a bit tricky, but not at all difficult. There are new tools built by lots of professionals to help you in supporting quality link building.

How you use them is totally your call-to-action. However, I’ll suggest discussing with a professional SEO master before using any Link building tools. As, you may use them incorrectly, and then blame the tool for failure.

Always, study your competitors. As this helps you in improving your action plan. See what they are doing, and how it is producing results for them.

Technically, if they can do it, so can you. So, research, analyze and then act. You can use Common Backlinks Tool (CBLT) for analyzing your competitor’s backlinks. This will help you see their ranking and scores along with what links they have used on their site. Try with 10 competitors at least. This will give you a wide range to choose from.

Therefore, here are some quick-and-easy tips to natural link building strategies. I’ve tried and tested them. And, so far they have been successful for me and my clients. Here’s a list of tools that I’ve tested and tried and got spectacular results:

  • Common Backlinks Tool (CBLT)
  • Link Juice Thief (LJT)
  • Backlink Profiler (BLP)
  • Link Juice Recovery Tool (LJR)
  • Bulk URL Analyzer (Juice Tool)
  • SERP Research Tool (SERP)
  • Link Alerts (LA)
  • Strongest Subpages Tool (SSPT)
Also Read: Six ways on how to use Twitter as an effective marketing tool

Ask For Relevant Backlinks

Roger this, but with careful research. This will fail if, the links are of a different niche. Ask from your friends, relatives, colleagues etc. for the backlinks directing to your website. Request for in-content links instead of footer link or sidebar link. But, listen to me once again, only ask for links which fall in your niche, otherwise, it’s of no use.

Build Good Relationships

Couple goals aren’t for relationships only. Your perfect link building strategy also needs a strong relationship to rely on.

For building a strong relationship, you can start with your niche-linked blogs, articles, Facebook groups and forums, even a fan page of your brand can boost natural link building process easier.

You can start with posting and share interesting, inspiring and great posts, and comments. In this way, you will get more ideas, plus realize the industry related tips and trick quickly.

This will also allow you to connect and interconnect with people who are related to your industry and so on the process will be in progress.

Also Read: Six ways on how to use Twitter as an effective marketing tool

Give-And-Take Testimonials

This is a win-win option for your brand. Almost all of the businesses need testimonials and referrals. You can review and say a few, well-chosen good words about their products and services.

This way you can get natural links and traffic to your website without much of a hassle.

This specific technique gets you a more refined traffic and potential backlinks which are more highly rated than your general email link traffic.

Make Your Own Blog

Always, study your competitors. As this helps you in improving your action plan. See what they are doing, and how it is producing results for them.

One blog and one link are of no use with this strategy. Your blog  should be user-friendly and above all, niche related.

For a perfect example, let me tell you that if you are a fashion brand you can target celebrities, high-profile fashion weeks and much more. But if you add in a blog based on dental care, it’s a big no-no!

Therefore, plan a great content marketing strategy. Use brand related keywords and key phrases. The content should be in a simple and easy language. Don’t use tough or more polish words for a simple sentence. If this is too much for you, hire a professional writer to do the blogging for you.

The higher value content you post, the more people will want to link to your blog. In this way, you get potential and natural backlinks for the perfect purpose of link building theory.

Link Your Site With Trusty Directories

There are thousands of online directories, but only a few are trustworthy. You can link your site to your niche-related directories and gain traffic.

These directories are a perfect opportunity to get strong traffic from your market.

For example, if you are a rent a car service provider, use the traveling directories, or renting directories for the link posting purpose. You can also target specific tour guide sites as well because they will also link to your site for the same purpose. But, if you add your directory submissions in a fashion-industry
directory, there is no benefit for your site.

This is a two-way opportunity for your brand.

➔ One, you will get listed in your own niche platform and get more exposure.
➔ Two, you will get indexed by major search engines, when people will be visiting your website for the specific service or product.

Start Guest Posting

Major publications and blogs will allow you to do a guest posting or have a contributor account.

If you follow the writing guidelines according to their terms and conditions, you will be able to get more traffic and exposure. But, before you start doing this, remember:

  • It shouldn’t be a marketing article.
  • Post something in a professional manner.
  • The guest post should be displaying your expertise.
  • Post something related to that specific blog or website

Your basic purpose is to build links which impact your brand’s purpose and positive traffic.

Negative guest posting will not only get you rejected but also pull-down your brand’s image.

Therefore, be very careful with what you do and how you do it. There are many tools that can help you in this specific quest. Like, LinkResearchTools, these can help you to estimate the Power and Trust of a domain swiftly.

Use Link Research SEO Toolbar to examine the LRT PowerTrust of a page or domain for strong link building purpose. Or, you can use the LinkResearchTools Toolkit to estimate more link building prospects simultaneously.

Use Competitor-based Common Backlinks

I’ve also said this before that you have to research your competitors well. One way to go about is by using the common backlinks to get the same in-flow of traffic.

The other is by using the CBLT (Common Backlinks Tool), this will allow you to analyze the tools and use them effectively. Check at least 5 of your common competitor sites to get a better hand at things.

 

 

Another tool that you can use is LJT (Link Juice Thief), as it allows you to get an indirect link from your competitors.

This tool points-out those sites which are high on domain ranking in your industry, and your competitors are using them for the link building process.

Re-link With Dead Backlinks

HTTP- Code 404, is the code for broken links. This show-up only if the site is migrated to a new domain or the location of your page has been changed or moved.

This may also happen if you have relaunched your website. So, your next step will be to pick out these dead links and redirect them to a new page or another standing page.

This tool will also help you to fix-and-find common timeout errors (504) or invalid access errors (403). This will help you to fix these problems immediately. It is a simple tool, just pop in your URL, and run the report to find all details.

You can also Wikipedia’s dead links for this purpose, as Google finds Wikipedia trusty. You can use the Wikigrabber tool for this purpose. It can comb for keywords and get the pages that need a reference on Wikipedia or have a dead link. Wikipedia links are NoFollow links, but still, pass Googles trustiness. So, go get your dead links to live up!

Use Your “Mentions” Into Backlinks

This one is the easiest of all link building techniques. All you have to do is use, Backlink Profiler (BLP) report and screen the fallouts via Link Status > MENTION.

But, what is this process in the first place? Sometimes, people mention your brand, product or service, but don’t share a link to your site.

You can either contact the webmaster and ask for a link or simply use the filter process I shared above to acquire these links.

Link Building

One more way to find and screen mention is by means of the SERP Research Tool (SERP). It is a smart sequence of advanced search machinists.

To find the maximum mentions you should select all findings from an interval or the previous year. It’s useful to exercise the local search engine plus language that your target viewers will utilize as well. In the metrics segment, you can pick the metrics you want.

However, you will need to see the LRT Trust*Power Details for a better understanding and result.

As soon as your SERP report is finalized, you must select “NO” in the ‘Linked’ row to check the URLs that are not linked to your website. Thus, you get your links in a broader aspect.

Though, I wouldn’t forget quoting that you may also send an email to the specific “Mention’s” site owner or webmaster to get the hyperlink to your site.

My “ULTRA” Link Building Tool Tip

You can also use The Link Opportunities Review Tool (LORT). This one lets you tab links swiftly and effortlessly.

By LORT, you can quickly choose which links are worthy of your website and avoid constructing unsafe or spam links.

Now, let us do some brand marketing and case studies of various link building procedures.

 

Brand Marketing & Case Studies

Link building and brand management are interconnected. Both of these complement each other in various means and methods. You can’t ignore one of them and expect some sky crashing results.

The truth is that millennials’ customer service expectations are higher than the older generations. They want full fledge attention from the time they place an order for a product until they are satisfied to use them.

You may get the feeling that this is creating another hassle for your business, but in fact, the results and other customers these millennials cater through their word of mouth will eventually shoot up your business’s profits.

When millennials came on board, McDonald’s failed to attract them due to not having anything different and taste being the same globally.

The popularity of the fast-food chain started dropping and other brands came on the view of the GEN Y‘s tastes as they started inventing and introducing new tastes.

This was alarming for our favorite food brand and they took drastic steps to ensure their customers were engaged and returning.

The introduction of Happy Meal with a toy ensured that kids reminded their parents that they needed to visit McDonald’s.

They brought in a weekly set of toys and kept changing their models and types, which became instantly favorite with all the parents.

When Starbucks brought a range of coffee types, McDonald’s immediately reinvented the idea and brought in-house coffee, shakes, and juices. The dessert range offered is just mouthwatering.

All of this, accompanied by an excellent customer service not only for the millennial parents but their kids too, ensured that McDonald’s was recommended to all the friend and family zones.

As discussed earlier in the book, we know that GEN-Y likes to eat fast food and hence the example above proves that McDonald’s has set all of its menu as per what millennials like.

I have never seen much of the people from Generation X standing in a queue waiting for their turn to order a Mc. Chicken Meal. Have you? I mean honestly, I have never seen more than 1 person out of every 25 people waiting to place their order.

Remember, the criticisms made by your customers may be harsh but they can be the source of very important feedback that helps you to grow and MacDonald’s is a living example.

A new example of modernized millennial customer services is Apple Inc. I have counted in Apple because they have been developing and introducing new features for their customers.

Their way to involve customers not only comes with their products but an excellence in customer satisfaction too. Customer friendly locations, rigorous drills for employees, and of course, great products are a fundamental component of their triumph.

In 2015, Apple had a profit of US$53 billion, which again confirms their maintenance of the fact that “your customers are your profit”. The training manual in Apple lets its employees know that they don’t have to SELL but understand the customer needs, those which they themselves are not aware of.

WOW!!!Do you see how the shifts in a generation didn’t hold Apple from
delivering an excellent service and great customer satisfaction?

Did you ever stop and think what specifically Apple does that makes them so great? Why their profits are so high? Why are almost all college libraries filled with students on Macs?

The answer and reason, both are very interesting. Apple has created products which give its owner the satisfaction of owning something different and unique.

IPad, Mac, and Apple TV multiply what’s thinkable inside the classroom and outside. IPad opens up new chances for learning.

Mac is a device for inspiration and Apple TV helps to capture class’s responsiveness like never before. All these products hold special features which attract GEN-Y and students have access to powerful free apps to produce extraordinary results.

They are provided with possibilities to think outside the box and the options to make their dreams and visions possible are limitless. Why wouldn’t you purchase something even if expensive, if it’s letting you go beyond your limits?

Easy to carry and internet ready, that’s exactly something the millennials want. They are not bound by the purchase so why wouldn’t they opt to buy it?

Their service satisfaction is derived from the name itself, A.P.P.L.E, which adds more fun to the customer’s experience. For you to understand it better I have drafted them as follows:

● Approach to personalization
● Probe- to understand their needs
● Present a solution to the problem
● Listen actively
● End with an invitation to return

Apple staff sells their stuff in the Apple way to their millennial clients.

This not only lets their customers know that they can trust them but also maintains the quality of service deliverance. As Apple deals in retails, they know that some customers are a genuine pleasure to serve and there are some who might tend to test their patience at times.

Their customer services revolve around both such scenarios and they are well equipped. They simply follow the 3 F’s of Empathy, which are:

The GEN-Y customer’s experience is extraordinary and enables them to stay connected with the brand.

The company takes pride to invent, develop and find the best approach to entertain their millennial customers.

It is famous for millennials because of the opportunity it provides them to watch as much as they want, anytime, anywhere and on nearly any Internet-ready screen.

Viewers can play, pause and resume watching without any commercials or minimizing the quality.Netflix subscription is valued by millennial customers due to the broad range of selection available. Their major punchline is, “Netflix and Chill”.

Netflix has inspired Millennials to cut their chains and move away from cable and cords, being able to switch to a Netflix, Hulu and HBOGO type of life for
entertainment.

The different and original content of their ads has ensured that their viewers stay intact. Netflix has ensured to maintain the originality of their content as they know it’s the easiest and the quickest way to make sure their audiences stay interested.

They have introduced the ad of the day feature for their customers. Their famous mini-film, “The worst kind of rat” is quite popular within the millennials.

Business Insider performed a survey in 2015 to check their brand popularity, and alone in the U.S, the range was quite high. Don’t trust us? See for yourself.

Generation Y aged between 18 and 34 are mostly using digital media.

The study found that Netflix and YouTube were tremendously the most common and shared streaming services used by the US millennials alone

In order to stay on top, Netflix has launched its services globally with over 50 million consumers. How did the brand target such a huge amount of followers in such small time, despite having a competition with big names like Time Warner, Charter, and Comcast and so on? What is it that attracts millennials to its exclusive digital entertainment and they enjoy being a part of it?

The answer is simple and effective. They brought originality, fun-filled atmosphere, kept their ads and marketing around millennials and ensured that quality was delivered. A very seasonal fun filled ad by Netflix was, “Netflix and Ben”, shared on Facebook by two million people. The brand adopted the sharing through the Facebook feature, permitting the GEN-Y to share content with their
friends and family.

Millennials being the most demographic generation, cannot be attracted to your brand without any distinct input.

One key to brand success within this generation is social media engagement, which cannot be challenged.

Be available where they can easily reach you, listen to them, see what attracts them, what’s niche in the millennial market and then for sure success will be knocking at your doorstep.

Targeting millennial customers through digital media has allowed Starbucks to generate revenue along with customer retention as they have covered all aspects of being with their clienteles and being available wherever needed.

It has also seen success in US GEN-Y consumers with mobile apps and payments and deals with around 9 million mobile transactions weekly.

Reaching its customers through social media:

Twitter, Facebook and providing FaceTime are just some of the customer service gestures. They reward their millennial customers and create an environment to engage with them.

This buyer loyalty increases more capital for Starbuck to not only initiate successful mergers with various other companies like the ride-sharing company and Lyft.

They have also introduced the Starbucks app. This works for iPhone and Android users and is the fastest, easiest and convenient way to pay for your coffee—no wallets needed.

Customers can check their balance and add funds to their Starbucks Card with debit/credit card, Visa Checkout, PayPal or Apple Pay and are even able to use the Apple Watch to make payments, track rewards and find songs running in Starbucks locations and much more. You can do something like this to retain your customers too, just think out of the box.

Link Building Case Studies

There are many techniques that SEO masters will quote or explain to you. But, there are the two most-used ones, which are highly effective. These are:

Let me tell you how they help you in channeling effectively strong and quality links. I have used my personal working methods to generate quality links for my own business as well as my clients too.

P.S: I don’t like to share critical details, as most of you will get confused. Instead, I’m using stuff that will be easy to digest and implement in case you don’t have the best webmaster for this purpose. Though, you can also contact me to give you tips.

The Skyscraper Technique

Here is your checklist before you start using Skyscraper Technique. You need to watch for:

❏ Uncovering opportunities withresearch.
❏ Identify potential distribution partners.
❏ Awesome content.
❏ Promotional campaign for audiences.
❏ Right people, right choice method.
❏ Up-to-date Content, products, and services.

Uncovering Opportunities With Research

The first thing first method is applicable here. You need to use Google Alerts for your niche keywords and topics which are related to it. I use BuzzSumo to research different articles and how people search for them. I have been able to find the specific keyword phrases which have been used by a lot of people. And, then analyze the content according to the brand I’m working for.

Maximum of my prospects are based on search volume with HubSpot’s Keyword App or Google’s Keyword Planner, and in return, I’m able to generate better stats to work on.

Identify Potential Distribution Partners

I always start with brands, blogs, and influencers that I know. All of these are usually a part of the niche I’m working for, or are related to it in one way or the other. I mostly publish on HuffPost, Business.com, Entrepreneur, Forbes, BuzzFeed, The Good Men Project, and Startup Grind.

Then I again use BuzzSumo and add other websites and people that have published or shared the content similar to mines. Usually, the same visitors are interested in my content and will like to read what I am publishing on my site.

Awesome Content Works Best

I always research what my competitors are using, how they are sharing it with customers, and which of their work is most liked and shared. This allows me
to generate something unique and is loved by all of my customers.

Promotional Campaign For Audiences

This is the most difficult and easily done part at the same time. I’m a growth-hacking specialist and people love to read what I write. But, unless I pan-out the best promotional campaign my users won’t come and read.

This is the most difficult and easily done part at the same time. I’m a growth-hacking specialist and people love to read what I write. But, unless I pan-out the best promotional campaign my users won’t come and read. I create the most effective-buzz on my Facebook page, Instagram ads, YouTube videos, Podcasts, and other brands and influencers immediately want to use what I post.

This in return gets me the attention I want and need. People see my content back-and-forth and want to read or use whatever I share. Though, I always share what I’ve personally tried and tested. I don’t risk my brand’s reputation for a few bucks. And people trust me because of the value-added information I give after my personal authentication.

Right People, Right Choice Method

This is also like an advertisement of my content on the blogs, websites, and influencers who do and share things like myself. I don’t do random stuff, and always share authentic things, ideas, and content. Being a PR specialist also gives me an added-edge to reaching out the right people. Yes, I also ensure that timing is right too.

Up-To-Date Content, Products, And Services

I always generate content, if I’m busy, I hire people who do it for me. Daily a small piece is okay for me, but most of the time, my hectic routine is not able to meet so many things. So, I always, chat-up whatsoever is the new trend.

I make pointers, and then start writing about it. This is my general rule of thumb, over the time, no matter what your content will also fail to attract people. Daily new things, events, inventions products, and services come-and-go by. So, you have to stay on top of your game and share whatever is on the trends. Create YouTube videos, Podcasts,blogs and see how you attract more and more traffic.

Try my DIY Skyscraper technique and see some real-quality link building on your website today!

The Moving Man Technique

This is another amazing technique that I use when I want to try something different. You’ve no idea how much effective and reliable this one can be.

Here are my 3 awesome steps that you can try:

1. Find old, dead, moved or changed name websites, blogs, and
resources.
2. Locate Sites which are linking to old pages.
3. Contact them and tell them about their outdated links.

Now, I’m all set to work on these in a step-by-step method to get my quality links. Here is how I do it, and you can try my method too.

Locating Outdated Resources

  • I look for sites that have changed their name.
  • Sites that have moved to a new URL.
  • Stopped offering a particular service or product.
  • Sites that have stopped updating a particular resource.
  • Sites that have shut down or are no longer operational.

Here are the perfect examples that can make you understand how I do it. These are the major brands, who have updated or changed their old names. Similarly, you can also check out the companies in your niche or sites or even blogs.

AskJeeves.com is now Ask.com
Thefacebook.com is now Facebook.com
Pagesixsixsix.com is now PerezHilton.com
google.stanford.edu is now Google.com

These are the real-life examples of changed name sites. Their older names redirect users to the new sites as soon as people click on them. Though you may  term it as broken link building method but this one is totally different.

However, their links point to old URLs, which also indicates that they are outdated. And, you can use these pages to build quality links without much of a trouble.

Therefore, keep an eye on your industry news, and as soon as you see the “name changed” press release. Use the opportunity to build your links in a truly well-rounded manner.

You can use the search strings to find site features that are no longer available or stopped. For example, Google Reader is no longer available on Google. You can check and see what result you get when you type in Google Reader. Most probably only Wikipedia will show you the details.

Here is how I find my resources that are no longer in working order:
➔ “service is not available”
➔ “page no longer exists”
➔ “this website is no longer updated”
➔ “this page is no longer updated”
➔ “no longer available”
➔ “website closed”
➔ “service no longer available”

Okay now comes the experimental part.

Simply type in on Google “page no longer exists” see what results you get. Here is what I found:

You can use the broken link checker to see the links on that page. These will be “working links” despite the resource having been shut down.

How you can grip SEO from this step is in the next phase, so keep reading.

Locate Sites Which Are Linking To Old Pages

Trust me, this one is the fundamental step, and is very very important.

As soon as you find the site that is no longer working or operational, you need to see the links of that site. You can use your backlink checker to find and check the links of that broken or changed resource.

I use Majestic’s free backlink checker tool, and it gives me a detailed report, like:

  1. Trust Flow (TF) metrics
  2. Fresh and old links
  3. Citation Flow (CF) metrics
  4. Total External Backlinks
  5. Ref.Domains
  6. External Backlinks
  7. Referring Domains
  8. 90 days past Graphs
  9. Dofollow/text/image/etc.
  10. Anchor text breakdown
  11. Anchor text distribution chart
  12. Ref. IPs/Subnets
  13. Governmental & Educational Backlinks

Once I get this report, I transfer the details to my Google Docs or on excel spreadsheet. Now, I’ve my list of perfect links, and it’s time to get the Moving Man technique to start.

Contact Them And Tell Them About Their Outdated Links

The best way to do this is to write a small-and-short email. You can express the details with a screenshot, and tell them that the links are outdated. Similarly, in the same email suggest them to add your links to their site.

You can more value to your link by expressing counter linking strategy as well.

Conclusion To Wrapping Up

Brands that follow these simple and easy guidelines are at the top. They monitor each and every small detail.

Pay more focus on inventing user-engaging content and your customers will love your brand.