Google hates keyword stuffing; the giant hates black-hat SEO techniques but SEO is a must-do if you want your content to rank better in search engines. Unfortunately, up to know plenty of bloggers and internet marketers are still committing these costly SEO mistakes.
Chances are that you are not sure whether you are committing these mistakes simply because you don’t know them. Luckily, in this article, you will learn the costly SEO mistakes to avoid in 2019.
SEO is crucial in today’s digital-savvy world so you just can’t afford to get your online business getting blacklisted by search engines as a result of committing these mistakes.
After all, you can’t avoid doing SEO for your site because you will want to increase your website’s SEO, boost conversion rates and your ROI. For that reason, just avoid these mistakes at all costs.
Keywords are search terms that people enter in search engines when looking for information. By optimizing your content for the right keywords, you make your online content visible for people to connect and engage with your site through search engines.
Your target keywords should match the ones your target audience uses when searching for content related to yours. Unfortunately, most people make a mistake of targeting the wrong SEO keywords.
The best way to avoid target the wrong keywords is to research your target audience, understand what information they are looking for, what terms they are entering in search engines, and more.
Overuse of Keywords
In fact, I think telling you that overuse of keywords is bad is just old news but for the sake of people who are still new when it comes to SEO, I will talk about it.
Overuse of keywords, also known as keyword stuffing used to work magic in the past, but it’s a sin today.
Read the definition of keywords stuffing by Google.
Keyword stuffing or overuse of keyword is the practice of using too many keywords in blog posts aiming to achieve better Google rankings. It’s a way of loading keywords in content forcefully.
Apart from affecting your site’s ranking, keyword stuffing can also hurt user experience. A good rule of thumb is to create useful content and incorporate keywords naturally and appropriately.
In 2011, Google Webmaster, Matt Cutts illustrated the effect of keyword stuffing. Unfortunately, many bloggers and website owners are still doing it.
The formula goes that use one or two keywords to get better rankings. Use multiple keywords, and you will not see any benefits. Keep using keywords and you will kill your site’s rankings.
This implies that adding too many keywords will get your site penalized by search engines.
Well, let me not leave you with the warnings but also help you with some tips to help you avoid keyword stuffing and write high-quality content.
- If you will use long tail keywords, then chances of getting penalized are higher if you overuse them. For instance, a phrase like “New York vacation cheap hotels” is a long tail keyword. Use it several times and you risk getting penalized.
- Create more blog posts and not more keywords. Don’t focus on using too many keywords but focus on adding more content. Many people think that to rank better in search engines, keywords must appear everywhere in their blog posts. The number of keywords isn’t important. What’s important is high-quality content that informs and educates readers. Just focus on adding more content and if possible, lengthen short content to increase indexibility.
- Never get scared about keyword density, just focus on creating content that benefits your readers. Gone are the days when keyword density was everything in SEO. The time when people had to analyze their keyword density on their articles is long gone. I would advise that you focus on writing content that gives value to your readers.
- Use LSI keywords. Many experts misinform people when it comes to the use of Latent Semantic Indexing or LSI keywords. LSI keywords are helpful when it comes to combating overuse of keywords. LSI keywords are terms that are related to your focus keyword.
- Low-Quality ContentIt is said that content is king. Your customers know your business through your content. For that reason, you don’t want to send a bad message to your customers by writing low-quality content.
You must create original, in-depth, and valuable content.
Here are costly SEO mistakes to avoid when it comes to content are:
- Plagiarism or scraped content: There is plenty of information about anything on the internet today. This makes businesses feel lazy to generate original content. Original content earns trust and credibility to your site. It also makes you become an authority in your industry. Unluckily, many people pick others’ work on the internet and rewrite it in their own words.
If you pull out content from other resources and use it as your own, Google will know that and the monster won’t rank your blog posts.
- Thin content: Content that does not help readers is known as thin content.
- Content that is not readable: The way you deliver your content matters a lot. Unorganized and unformatted content can confuse readers. You must make your content readable by breaking it into small paragraphs and using bulleted list where necessary.
Focusing on Link Quantity Instead of Link Quality.
You think the more backlinks you have the better your site is? If this is how you think, then you better think again.
These days, you can get SEO agencies who can build plenty of links for you easily and at pretty cheap prices. You can get as many links as you want within a short period of time.
While this might look like a good deal, it is a risky one if:
- You get links from an already penalized site
- You get links from a site with low Domain Authority
- Within a short period of time, you accumulate tons of links
Although link building is crucial when it comes to SEO, you must ensure to generate legal links using the recommended link building strategies and get links from authoritative sites.
Getting Less Concerned About SEO Trends
The digital marketing space sees new trends every year. You are missing out a lot of benefits if you are ignoring these trends. You are also not doing a favor to your SEO but you are giving your competitors who are taking advantage of the trends an opportunity to shine.
For instance, influencer marketing and video marketing are a few of the SEO techniques that came into the SEO arena recently. Online businesses that are taking advantage of these latest trends are surely ripping big.
Ditch those old techniques of doing your online business and stay up-to-date with the latest trends in the SEO sphere.
How easy is it to maneuver your site? Do I have to stay on your homepage for more than two minutes to know where the “About us” section is?
Can a new reader walk from one page to another in your site without feeling frustrated? Is your content well-organized? What about your images, do they look too huge for your site? How long does your site take to open pages?
User-friendliness takes into account many things and is an essential aspect of SEO. Your irresistible headlines, mouthwatering Meta description and attention-grabbing URLs may be attracting readers to your site, but your unresponsive site will chase them as fast as they arrived.
User-friendliness is an SEO aspect. You must ensure your site loads fast, content is well-formatted and organized, and users can move from one page to another without a hustle.
Not Thinking About Local SEO
Google loves local SEO and perhaps that’s why the giant introduced Google My Business. Local SEO provides an avenue for businesses and companies to provide their physical location, contact addresses and other important information that enables clients to find them easily.
Google works in a way that when a searcher is looking for a particular business on the search engine, the first results that show up are those of businesses around them. If you ignore local SEO, it means your local customers aren’t seeing your business whenever they search on Google. This feature was introduced to allow businesses to take full advantage of their local customers and if you are not yet leveraging it, do it now.
Adding Too Many Affiliate Links on Blog Posts
Don’t misquote me, I also love affiliate marketing and I have two blogs I generate income using affiliate marketing.
In fact, affiliate marketing is the best way to earn passive income while using minimal energy.
In the last 12 months, Pat Flynn of Smart Passive Income has made $1,511,121.97 through affiliate marketing.
But that does not mean the guy saturates his posts with too many affiliate links.
It’s true, stuffing content with affiliate links was not a big deal a few years ago, but it’s can affect your site these days.
Placing too many affiliate links sends a message to Google that “I am here to make affiliate sales and nothing else” and that could hurt your site’s rankings.
Google keeps changing its algorithm every now and then. In fact, as it is, some of the SEO techniques we rely on can be rendered useless tomorrow.
That’s why it is important to steer clear of these costly SEO mistakes so that you are not caught up in the wrong place in case Google changes their algorithm overnight.