How to Find a Profitable Niche for Affiliate Marketing

What are the profitable niches for affiliate marketing?

Is affiliate marketing really profitable? How do you choose a lucrative niche for your online business? Why is choosing your niche such an important step when it comes to affiliate marketing.

If you have been in the affiliate marketing arena, you must have come across such questions. If you are an aspiring affiliate marketer, you must get into this industry knowing if not all, how to find a profitable niche for your online business.

Look, affiliate marketing can be quite lucrative, but if done rightly. 42% of new businesses fail because they are not founded on a profitable niche.

We don’t want your business to be among the 42% that fail due to lack of proper niche selection and that’s why we have prepared this tell-all guide to show you exactly how to choose a niche you can make good money with on the internet.

Remember that people say “when you speak to everyone, you will be listened to by none”.

…And that’s true when it comes to affiliate marketing. You cannot promote and target everyone on the internet and expect to sell. You need to choose a niche, research your audience, and then educate them about things they want to learn.

But how do you find a profitable niche for affiliate marketing?

We will show you exactly how to find a niche that’s a sure bet to make money online.

The best part?

In this article, we will describe an approach to finding a profitable niche that has been used by the most successful affiliate marketers including Pat Flynn, John Chow, Neil Patel, Darren Rowse, and Jeremy Schoemaker.

So Let’s Get Started With Affiliate Marketing.

But first…

What is Affiliate Marketing?

Affiliate marketing is a form of online business where you promote or sell other peoples’ products on the internet, often through an affiliate program, and then earn an affiliate commission when people buy those products. The amount you earn is calculated in the form of a percentage of the amount sold.

Affiliate commissions are different from one niche to another. That’s why it is important to choose a profitable niche.

Tools and Resources You Need For Your Affiliate Marketing Success

To be successful with affiliate marketing you need:

A niche- When it comes to affiliate marketing, especially for beginners, you need to be more focused. You can’t be a jack of all trades. Try that and you will fail miserably because, although it used to work some years back, these days it doesn’t. 

Don’t worry. 

We will show you how to choose the best niche for your affiliate marketing business.

You also need:

A blog- Preferably, a WordPress blog. We recommend WordPress because the platform supports plenty of affiliate marketing plugins you are going to need along the way. Besides, WordPress is easy to use and is recommended by most hosting providers.

Last, but not least, you need to sign up for:

An affiliate network or program- To do affiliate marketing, you must sign up with affiliate marketing networks that sell products in your niche. Most of the affiliate marketing networks are free to join. There are bajillions of affiliate networks out there to join for free.

Having understood what affiliate marketing is and what tools and resources you need to get started, let’s find out the meaning of a niche.

What Is a Niche?

Expert affiliate marketers will tell you why you need a niche to become a successful affiliate but what’s a niche?

A niche, also known as an affiliate marketing niche or a topic is a narrow market that is more focused and targets a specific audience that is searching for solutions to their problems.

A niche can be segmented into sub-niches and sub-sub-niches.

For example, the Dog Care niche can be segmented further into a sub-niche like Dog Training.

What makes a niche profitable for online business and affiliate marketing?

A good niche must fulfill the following key indicators:

  • It should focus on providing solutions to peoples’ problem 
  • It must be specific to attract attention
  • It should be evergreen


  • You should be experienced or interested to learn about it.

Let’s dwell on each key indicator.

  1. A good niche should focus on providing solutions to peoples’ problem

Before you start making money you must make people trust you and see your site as a reliable source of genuine information. Your target audience must feel you are providing solutions to what is giving them sleepless nights.

If you are looking for a get-rich-quick venture, then affiliate marketing is not for you. With affiliate marketing, you start by building a business that focuses on solving peoples’ problems by sharing information about something they are REALLY interested in, thereby building a brand and a community. That’s how you can build a business that lasts.

Think about the most successful affiliate sites you know. Look back some years back when they were starting. Even though some are promoting general products, they started by solving people’s problems. 

2: It must be specific to attract attention

Ideally, you want to get into the game by attracting people with an interest that isn’t served to the fullest. Don’t be cheated, there isn’t any interest that isn’t served to the fullest given that there are plenty of blogs addressing your particular niche. You just want to make your content 10X better than of other blogs in your niche. This way, you will be able to attract their attention.

Once they started being drawn to your content, they will like and share with their friends and colleagues who have the same interests.

Also, even though your niche should be specific, you need to avoid limiting yourself. There must be room for expansion in the long run. That means that you should be able to expand to a bigger niche that houses your niche.

The good thing about most niches is that they are expandable. You can find a sub-niche within a niche and a sub-sub-niche within a sub-niche.

If you find that your niche is too crowded, don’t worry, you can target its sub-niches at the start then once you build a community, you can expand to a bigger niche.

Making Sense of Cents is a successful blog that generates six-figure income per month and we can use it as an example here.

Initially, it was a simple personal finance blog that educated people on how to save money and other related topics.

Once the blog attracted the attention of many people, it started sharing tips on how to make money with a side hustle, affiliate marketing, SEO, selling websites, freelancing tips, etc. all related to money.

As you read thing article, Making Sense of Cents covers pretty everything internet marketing related alongside its main topic of personal fiancé.

Another thing you don’t want to lock yourself out of is the ability to move into a niche that is related to your current niche. In short, you should think long-term when choosing a profitable niche for your affiliate marketing business. The domain name you choose will also determine whether you can expand your niche further or not. So choose your domain name wisely as well.

3:It should be evergreen

Affiliate marketing is a venture you can make a passive income with but some niches are seasonal. They generate money once or twice per year or only during certain seasons. You don’t want to find yourself in such a frustrating situation because you have to pay your monthly bills and grow your business as well.

Also, even if a niche is profitable if it has no signs of lasting longer, it isn’t worth the pick.

You want to build a sustainable business- a business that has high demand no matter what time of the year. Google Trends can help you to find out whether a niche is evergreen or not. Just search for your topic there and see the trends.

See the figure below

As you can see in the figure above, the interests in the Dog Care niche seem to be inconsistent.

This means, although the niche is promising, one needs to be careful when picking it.

4: You should be experienced or interested to learn about it.

Just because a niche is profitable doesn’t make it the best for everyone.

Look, even though a niche is good, you won’t be able to generate enough content if you are not experienced or you don’t have the interest to learn about it.

When starting, you want something you can enjoy writing about. That will help you to create and publish content without running out of ideas for a long time. When you write about something you enjoy writing about, you produce better content.

Note that people are searching for educative, informational yet entertaining and fun content. If you don’t enjoy writing about your particular niche, you will publish content that is boring to read.

After all, you don’t have to be an expert when starting. You develop expertise along the way. And as you continue educating and informing your target audience, you become an expert in your niche over time.

Authenticating the potential of your niche

To authenticate the potential of your niche you may use keyword research tools, although sometimes they don’t give accurate information. You can use them to gauge the potential but you should go a step further and use other means to verify.

Well, many expert affiliate marketers will claim to show you how to verify the potential of an affiliate niche using keyword research tools, but sometimes you can apply common sense.

For instance, you can ask yourself the following questions to know whether a niche is worth the pick or not:

  • Do you have a target audience interested in the topic
  • Are there blogs writing about the same topic you can beat? How is their content being shared? Are there tons of views from social media, and other referring websites?
  • Does the topic have a vibrant forum with many active members?
  • Is the topic popular on social media?
  • Can you come up with enough content ideas continuously without running dry?
  • Does the niche have products you can make good money with by promoting as an affiliate? Some sites you can check for this is Amazon, Commission Junction or ClickBank.

Once you answer all of the questions listed above, you can tell whether people are interested in the topic or niche you are about to pick.

During your research don’t forget to observe the quality of the content of other blogs in the niche you are about to pick. If you aren’t sure you can create content that outranks them, then you may want to think another niche or go the sub-niche way.

If you find plenty of high-quality content on the niche you want to choose, it means there is a better chance the niche has some sub-niches or sub-sub-niches.

With that in mind let’s have a look at the best approach to find a profitable niche for affiliate marketing.

How to Find a Profitable Niche for Affiliate Marketing- The Actual Process

Up to this far, we seem to have shown you everything regarding how to find a niche for your online business. But before we let you go, try these 4 easy steps. These are the same steps Neil Patel used to find a niche he is currently making six-figure income monthly with. You can do it in LESS than 30 minutes.

Let’s get rolling.

  1. Write Down Your Hobbies

Sometimes your profitable niche is in the things you enjoy doing every day. Start by writing down all your hobbies. Do you like gardening, fishing, traveling. Just list down everything you like doing.

2: Write Down Your Interests as Well

Once you have a list of the things you like doing, proceed to write down things you are interested in. Something you have interests in is something you can write about without running short of ideas or without feeling bored along the way.

Hobbies are a little bit different from interests. For instance, you may have interests in writing about blogging yet it’s not your hobby.

Just think about the topics you usually feel they can’t go without putting your contribution- something that you can write about even without relying on the internet or other sources.

3: Evaluate Your Hobbies

You need to make sure you pick something that people are interested in. A good way to evaluate your ideas is to use search engines or social media.

Head over to Google Trends and search the topic you are interested in.

Let’s take Home Improvement as our hobby and see what comes up in our search.

As you can see on this picture, when you sort the filters both on the “Related topics” and “Related queries” by “Top” or “Rising”, you find that there are plenty of sub-niches of the general Home Improvement hobby – up to 25 and they also have sub sub-niches as well.

4: Use Social Media to Evaluate Your Niche Further

You can then head over to social media and check on Facebook, Pinterest, Twitter, etc. Just use “Home Improvement” as your hobby and search on all social media platforms and you will come up with boatloads of ideas that can help you gain focus with your affiliate marketing. Repeat the same process for all or at least a few of your hobbies.

Don’t be overwhelmed by the ideas that will come up. Just make sure you pick the ones you have interests in and then come with us to the next step.

Check how other affiliates are making money with the niche(s) you have identified

Now that you have identified some profitable niches for your affiliate business, you need to check whether there are other affiliates making money with the niche or not. Here, you don’t leave any stone unturned. Check the methods others are using to make money with the niche.

In this case, we will segment our hobby further and use “Bathroom Remodel’ as our sub-niche.

 As you can see, when we search for “Bathroom remodel ideas” on SEMrush, the first three sites that show up all monetize their blogs by placing ads in their blogs.

Source: Thespruce

The second site in our list on SEMrush is also monetized using Google AdSense and some links to affiliate programs.

Something you need to know is that when monetizing your site, you should not rely on one source of income.

Relying entirely on affiliate programs can be frustrating because these networks change terms every time.

If your site is driving tons of traffic, diversify your sources of income.

You can monetize your niche by selling eBooks, training courses, selling digital products, etc.

Just make sure your site is driving enough traffic before you diversify your income sources.

So there you have it. Let’s take a look at profitable niches that are evergreen and will continue to be for many years to come.

Most Profitable and Evergreen Affiliate Niches of All Time

Choosing a profitable niche for affiliate marketing has never been easier. Even with all the tips, we have shared above; some aspiring affiliates will find it difficult to find a lucrative niche they can make good money with.

Here are some of the most lucrative affiliate niches that are evergreen now and will continue to be for many years to come.

  1. Weight Loss

People are all over- online and offline looking for ways to lose weight. This makes weight loss a lucrative topic worth considering if you want to become a successful affiliate marketer.

A 2016 report suggests that over 20% of the adult population in the United States suffer from obesity.

That means more and more people will always hunt for ways to avoid suffering from this disease for many years to come given the foods we eat these days that are sometimes packed with plenty of fats and unwanted calories.

The good thing about this niche is that you can start with its sub-niches such as fitness, nutrition, diets, and working out, etc. before you go bigger with the niche.

You just need to follow the trends in this niche, stay updated on the products people prefer for their weight loss journey and if you do it properly, affiliate marketing with this niche can be lucrative.

2: Diabetes

Chances are that as you read this article you already know someone with diabetes. In fact, according to GlobalData, the type 2 diabetes global marketing is expected to reach $58 billion by 2025.

You can start educating people on how to leave healthier lives thereby recommending products that help people combat this disease.

3: Digital Marketing

For the past 10 to 15 years digital marketing has evolved tremendously.  As more and more businesses are going digital, the trends and predictions clearly show that this niche is lucrative not only for now but also for years to come.

4: Dating

A 2016 study revealed that the online dating industry is worth more than $2.5 billion in the U.S. alone.

And more and more people are embracing online dating. Another study shows that more than 15% of Americans use online dating sites almost every month.

5: Pets

Pet owners are willing to spend more money to keep their furry friends comfortable as they are. If you could start promoting pet food, clothes, vitamins, toys, and many other pet-related things, you could earn big money with this niche.

6: Making Money Online

Who doesn’t want to make money online? If you didn’t, you couldn’t have read this article up to this far.

More and more people are looking for ways to make money online through blogging, affiliate marketing, freelance writing, etc.

If you could show freelance writers how to make money online and promote products that will help them achieve it fast and with ease, you can make good money with this niche.

The same way with blogging. New bloggers are looking for products or services that will help them create and monetize their blogs, you can help by promoting those products to them.


If you have never heard about forex then you are living in your own world. Note that being an international niche; many people are interested in it. You must study how things are done before you get your feet wet in this niche. Besides, there are many scammers that could scam you even your inner wears if you aren’t careful in this filed.

Wrapping It Up

You wanted to know how to find a profitable niche for affiliate marketing- and that’s exactly what we dwelt on.

We have also shared a few lucrative and evergreen niches to get you started- you can find out more by yourself.

As we put a full stop on this guide, keep in mind that not all niches are equal. Some have good returns while others aren’t. Just because a niche is good doesn’t make it the best pick for you.

Find something you can make good money with, master it and then watch the money streaming in your pocket.

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