Wondering how to make your Facebook page more popular? You are on the right page. Grab a cup of coffee and read on as we show you how to do it without spending too much money.
Facebook boasts more than 2.7 billion monthly actives users hence making it the biggest social media platform worldwide. Nevertheless, with all that huge fan base, it’s not easy to make your Facebook page more popular, but it’s possible and that’s exactly what we will talk about in this article.
Keep reading to learn more.
Currently, almost everyone has a Facebook Page and the fact that millions of businesses worldwide rely on this giant social network to connect with customers, you ought to know how to take advantage of it as well.
Given the popularity of Facebook and the following it commands, it can be hard to know how to get your head above the waters through this platform.
Well, don’t fret because we are going to show you how to adjust your Facebook Page the right way, make your content appealing to your audience and enable them to interact with you and your page all which will ultimately make your Page famous.
Facebook and Social Media Marketing
These days, social media marketing almost all businesses and individuals are doing social media marketing. Businesses are implementing strategies that allow them to be more vibrant on social media platforms.
The good thing about social media marketing is that it’s helpful when it comes to branding and converting users into customers.
But here is the thing: Did you know that your Facebook page, Instagram profile, Twitter account, are your first point of contact where you build trust with your followers and later direct them to your website via your referral link for purpose of selling to them your offers?
We have interviewed industry experts, talked with brands with the most popular Facebook Pages to know how they have attracted a huge following so that we can help you to come up with strategies to achieve the same.
Undeniably, many businesses use Facebook as a marketing tool and if you are using it too, then this article will help you know how to make your Facebook page more popular and engaging.
Note: No matter how famous of how many followers you command on your Facebook page, if they are not engaging with your updates, then you aren’t getting the most out of this popular social media network.
Well, creating a Facebook Page is fast and easy but you need to know how to get your page viral and popular.
As a rule, you must aim to get more real likes and engagement for you to get the most of your Facebook Page.
Facebook Page Statistics and Facts You Need To Know
- Facebook is the biggest social media network currently
Facebook is the king of social media commanding 60.6% of internet users according to a 2018 study.
- Facebook users 2019
Currently, Facebook boasts 2.7 billion monthly active users and 2.1 billion users visit the social media platform every day. Surprisingly, the number is growing fast each day.
- Facebook business usage
Facebook is currently being used by 90 million small businesses worldwide.
And many of these small businesses have free Facebook Pages and Messenger. Well, although organic reach is becoming tough by day, you don’t have to spend money on ads to get the most out of Facebook.
As a business, you can list your business name, address, contact details, and describe your products or services on your Facebook Page. This way, your target audience can know more about you, interact with your Page, and become your real customers.
Having a Facebook Page for your business is beneficial in many ways.
First, a Facebook Page will allow you to reach a larger community. Secondly, you can connect and build a strong audience. Your Facebook Page also enhances your online visibility and it opens doors for your audience to contact you.
Your followers can ask questions on your Facebook Page where you can respond which makes it easier for you to know their pain points.
- Facebook for marketers
Given that Facebook is the biggest social media network, 86% of US marketers are using the platform for advertising.
With that in mind, let’s get into the meat of this article.
Practical Tips on How to Make Your Facebook Page More Popular
Think about this: Almost all the well-known brands have Facebook Pages which they use to connect, interact, and engage with their target customers to increase their brand awareness and reputation.
Here is the thing: Your Business Fan Page will make it easy for your customers to contact you and get immediate feedback.
Now whether you are a small business owner, an entrepreneur, a blogger, etc., you need to know how to make your Facebook Page famous.
As a rule, you must set a goal first, identify who to target depending on your type of business.
Here are the tips to make people know about your Facebook Page.
Read and implement the tips you will find here, and you will thank me later
1: Post The Right Content.
Many businesses that use Facebook as their marketing tool think that posting tons of content is the best way to make their Facebook Pages famous but that can do more harm than good to your business.
People these days are keen on what content they are looking for and so you should not share just anything to achieve the number of posts required per day.
These days the Facebook algorithm favors Pages with a mix of content than just plain text. For this reason, you need to add video and photos together with plain text for your posts to show up on your followers’ News Feeds.
2: Post Regularly
If you cannot share the right content with your audience regularly then you may want to consider hiring an expert or using tools that can do it for you because people want to consume the right content oftentimes.
Besides, Facebook algorithms determine when and how often content shows up on other users’ News Feeds. This means, while some of your posts will get the most interaction and engagement immediately they go live, some will go unnoticed. What if you make three posts and they all go unnoticed?
The more frequent you share content with your audience via your Facebook Page, the more likely it will show up in their Feeds frequently.
3: Engage With Your Audience
Look, no matter how many followers you have, you won’t benefit from them if you don’t engage with them.
If you want to make your posts noticed by your followers, you must engage with them and keep on sharing fresh content constantly.
Engage with them by asking them questions they will answer in real-time. You could ask general or trivia questions just so as to keep them engaged.
Some of the recommendations we got from brands with the most famous Facebook Pages is to hire an in-house social media manager or a social media agency to take care of all your social media marketing efforts.
4: Run a Facebook Contest
Another simple way to make your Facebook Page more famous is to run Facebook contests. There are plenty of ways to host Facebook contests and the easy way is to ask people to like or comment on your posts to enter into the contest.
Note that when running Facebook contests, you need to follow the platform’s guidelines.
In your contest, give the winners something from your business. Do this repeatedly, either weekly or monthly and once you give your winners something, ask them to upload a photo of them holding the item they won.
This way, you will make more people know about your Facebook Page and your business as well because their friends and followers will see the photo and the tag and they will want to know more about your brand.
5: Use Facebook Automation Tools
As you can see, to make your Facebook Page more popular, you need to commit your time, you need to stay on Facebook all the time and keep sharing content with your followers. For someone who wears many hats like you and me, this can be difficult.
Fortunately, there are plenty of social media marketing tools out there you can use to make things easier and convenient for you.
Here are a few tools you can use to automate some of your Facebook tasks.
Agora Pulse is a feature-rich social media marketing tools you can plan and schedule content across 6 different social media platforms. The good thing about this tool is that it also allows you to monitor your posts’ performance and work together with your team members.
If you want an extensive and useful tool, then look no further than Buffer. The tool allows you to queue your posts across different social networks. Besides, it has a user-friendly interface- a beginner like you will not have to struggle to understand how to use it.
Other helpful and useful social media marketing tools you can use include Hootsuite, CoSchedule, BuzzSumo, Postplanner, SocialPilot, Mention, etc.
Over to You
Now that you have known how to make your Facebook Page more popular, what are you waiting for? Start implementing these tips right now and if your Page is already famous, do let us know how you achieved it and whether you used any tools as well.