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Statistics show that there are more than 2.73 million blog posts being published every day.
Write High-Quality Blog Posts that Convert Step by Step Guide
Rehashed content never gets results. Even worse, rehashed content is a frustration to your potential customers and it can chase them away never to come back to your blog again.
In this article, you will learn the tips for creating high-quality blog posts that convert. In addition, this article will help you to learn how to write a blog post fast.
If your blog posts are not converting as well as you would like them to and you are wondering how to write high-quality blog posts, this article is for you. We hope you will find it helpful. And before we proceed, let me take this opportunity to thank you for reading my article.
Look, most people think that writing a blog post is just sitting in front of a computer and picking a topic to write about.
That is why most people will land on your blog and leave immediately without reading the next sentence.
Even worse, most people who come across your blog posts on Facebook or Twitter don’t click on the links.
You only have less than 3 seconds to get your readers’ attention before they click away. So you need to make these 3 seconds count. But how?
This article answers the “how”.
…And without much ado, let me show you how to write high-quality blog posts that attract your audiences’ attention in less than 3 seconds and convinces them to click.
Ensure to implement every tip you read here and you will see the quality of your blog posts increasing and more importantly, delivering great results, as well, making your blog become an expert in your industry.
Know the Purpose of Your Blog Post
There is no point in creating high-quality blog posts that do not have a purpose. You need to know the intended goals of writing a blog post first before you begin writing it. This way, you will tailor your blog posts to the goals you want it to achieve.
So you want to know whether:
- You want to inform or educate your target audience on a niche topic
- You want to be an authority in your niche
- You want to attract traffic or gain subscribers
These are just a few goals you could want to achieve but once you know the reason you are writing the blog, then it should be easy to answer the “why”.
Brian Dean has established his blog (Backlinko) as the go-to site for SEO training and as a rich source of information when it comes to link building strategies.
That means, his end goals are to train you about everything concerning SEO and how you can build backlinks the best way. He spends his time crafting high-quality blog posts and that’s why he has established himself as an authority within his industry.
You need to know the purpose of your blog in your industry and what you intend your readers to get from you in the first place.
Understand Your Target Readers
Up to this point, you’ve not started writing the blog post. Understand who you are writing for and what information they are searching on the internet. This is essentially important because you don’t want to write something your readers won’t enjoy reading.
Know what is making them awake at night; understand what they are interested in. This way, you will be able to create the best blog posts for your audience. You will also be able to grab their attention and connect with them easily once you know what problems they are facing and what information they are looking for on the internet.
Remember, you do not want to guess what your audience need or want. You should use data to make decisions by researching and doing competitor analysis.
The good thing about researching what your target readers want is that there are plenty of free and premium tools and resources that can give you accurate information.
Examples of tools you can use to research your audience include:
- SEMrush– A powerful tool you can spy your competitors to know where you can improve to get better results. This is a premium tool.
- KeywordTool.io– Another amazing and a free tool to research the keywords your target audience is searching on the internet.
- Quora– It’s so unfortunate that most bloggers aren’t aware of the potential Quora has when it comes to researching information your audience is looking for. Quora is a powerful resource you can find questions people are asking in your niche.
These are just a few of the helpful tools you can use to understand your audiences’ needs and wants.
Start Your Blog Post by Writing Irresistible Headlines.
Neil Patel says that if you want to get great results with your blog post or copy, you must write magnetic headlines.
WordStream argues that if your headlines aren’t compelling, then don’t waste your time creating content or running ads.
Who am I to speak otherwise?
Given that there are more than 2.73 million blog posts being published every day, it’s safe to say that to grab readers’ attention; you need to write irresistible headlines.
Your headline is what people see first before they can decide whether to proceed reading or walk away.
If you don’t write better headlines for your blog posts then chances are that no one will read or share them.
People judge content by its headlines. If your headlines suck, then forget about converting readers into real customers.
Headlines are essential for the success of your blog posts and that’s why Copyblogger suggests that people should:
- Use half of the time you spend writing your blog post to create catchy headlines.
You can also use various tools to analyze your headlines before you use them in your blog posts.
Hook Your Readers Straight Away
Statistics show that only 18 percent of readers go past the headline of a blog post.
Sounds shocking, right? In fact, not all of those who read past the headline are going to take action. Some will want to know you more and some may feel not convinced by your blog post.
So how do you get them to read past the headline? How do you develop trust with your readers and convince them to take action?
You need to hook them at the start of your blog posts.
You can hook your readers by starting your article with interesting facts they don’t know or use a direct question.
Did you know that only 18% of readers make past the headline of a blog post?
Statistics show that there are more than 2.73 million blog posts being published every day.
Keep Your Blog Posts Clean and Organized
A catchy headline and a hook won’t get you any results if your blog post is unorganized. When it comes to writing high-quality blog posts, formatting is essential.
You need to keep your blog posts clean and well-formatted in an organized structure.
This way, your readers won’t get confused. Note that when a person feels confused, they will hit the back button on their browser immediately. That means your bounce rate will be higher.
To keep your blog posts clean and well-formatted, make use of headings, subheading, bullet lists, numbered lists, and multilevel lists where necessary. A well-formatted blog post is easy to absorb than a cluttered one.
You need to make it easy for your readers to read and understand your content, so ensure you are doing right that when delivering your content.
Tell the Truth
If you don’t know anything about a topic, just don’t write about it. To writ high-quality blog posts, you must write down the truth. Chances are that your readers know nothing about that particular topic you are writing about. Don’t mislead them, but deliver the true message.
Remember you are not alone. Just search “How to write high-quality blog posts” and you will be shocked by the plenty of results that will show up on Google.
What if you don’t tell the truth and they find the truth somewhere else. You will never see them coming back to your blog.
Your readers have come to your blog because they want to hear from you. Deliver content that is useful and helpful.T
You want your readers to trust what you say. For that reason, you must back up claims by showing outside content to show that your claims are true.
Support Anything You Declare
Figure out these two sentences:
- Only a few people will read past the headline of your blog post
- 18 percent of people go past the headline of a blog post
Which blog post are you going to run to? The first sentence does not support the claims. The second one is data-driven and can be trusted.
Just ensure to research, gather examples and any information that makes your content look reliable and trustworthy.
You don’t have to saturate your blog posts with links or quotations but if you declare something, you must back it up.
Optimize Your Blog Posts for SEO
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Although I don’t recommend writing primarily for search engines, I recommend writing with SEO in mind.
Driving organic traffic to your website is something you should not overlook. To write high-quality blog posts that rank better in search engines, you must optimize your content properly.
- Use a proper Meta Tile that includes your focus keyword
- Write a mouthwatering Meta Description and include the focus keyword as well
- Use LSI keywords throughout your blog posts
- Attribute images with Alt Tags
- Link to existing posts.
There is no single approach to write high-quality blog content on your blog. Start by choosing the right niche, follow these 8 tips, and watch your blog traffic increasing and conversion rates going high.