Importance Of Content Marketing & Its Effects On Your Brand

Chapter 5:
Importance Of Content Marketing & Its Effects On Your Brand

You by now know, that the only method to drive traffic your site is by topping the peak of Google ranking. And, you can only do it by building high-quality backlinks. The more the better approach is needed for link building nowadays.

Why You Need Content Marketing

Content marketing is one of the most effective and never-failing approaches to marketing. This method is about viewing great content under optimal keywords.

The more unique a content you have, the more interested people and search engine crawlers will be. Nevertheless, this job is quite demanding. You simply can’t copy paste data on your site or blog.

First thing first here, you have to design your site’s content on your specific niche. See how your competitors are doing content marketing.

A piece daily with high-ranking keywords or low-competition keywords is what you need to publish. In this way, you will see an increase in inward, and natural links.

Use Google’s keyword planner tool to determine the search rate of your preferred keywords and key phrases. Determine what your customers are looking for. See the monthly search and click-rate on the keyword planner.

Now, the next step involves around generating unique and quality-based content.

Share your content with action-to-call strategy. Share your content on social media platforms, your website, and on your blog. 70% of your customers get info from articles and blogs.

Unique content marketing is the foundation of lead generation. If your customers are awe-struck by the content presented, there is a high possibility that they will be keen to entrust their contact information.

Your content can easily drive traffic to your website, only if you have a unique content writing base. The more interest of people you will build, the better the outcome will be.

Content Marketing

Smartphones and tablets have increased content marketing more. As this lets your brand to reach out to your specific audiences in no time at all. They get to recognize your brand name.

Use social networks for circulating your content. Try Facebook’s paid ads for some strong content on weekly intervals. In this way, you will improve your brand’s prominence and influence.

If you are able to write good content, that’s great. But, if you can’t then hire a team of writers to generate unique and attractive content.

By releasing high-quality blogs and articles on a regular basis lets your business to launch itself as a front-runner. This strategy helps in the long run with the corporate marketing as well.

You get to connect and associate with your customers. A content that offers valuable info ties the consumer to the company easily. You get your customers attention by sharing good content. Link building strategies also rely on high-quality content. It lets you do the following successfully:

➔ Create linkable content based on your industry.
➔ Use skyscraper’s technique to naturally drive links to your site.
➔ Engaging and user-friendly content allows you more visitors.
➔ If you do relevant guest posting in high ranking sites, you target more potential customers.

Therefore, content marketing is the best tool to influence your customers and build natural links. Approximately 86% of the businesses are using this effective tool. And, on the other hand, about 70% of B2B marketers are creating more content then what they used to do in previous years.

Next:

Chapter 6:
Significance Of Email Marketing In Link Building

Advanced Link Building Tools And Its Importance

I agree, after reading the above chapters you will feel as if too much has been shared. But, on the other side, you also understand the basics and fundamental hacks for a strong online organic position.Advance link building is a bit tricky, but not at all difficult. There are new tools built by lots of professionals to help you in supporting quality link building.

How you use them is totally your call-to-action. However, I’ll suggest discussing with a professional SEO master before using any Link building tools. As, you may use them incorrectly, and then blame the tool for failure.

Always, study your competitors. As this helps you in improving your action plan. See what they are doing, and how it is producing results for them.

Technically, if they can do it, so can you. So, research, analyze and then act. You can use Common Backlinks Tool (CBLT) for analyzing your competitor’s backlinks. This will help you see their ranking and scores along with what links they have used on their site. Try with 10 competitors at least. This will give you a wide range to choose from.

Therefore, here are some quick-and-easy tips to natural link building strategies. I’ve tried and tested them. And, so far they have been successful for me and my clients. Here’s a list of tools that I’ve tested and tried and got spectacular results:

  • Common Backlinks Tool (CBLT)
  • Link Juice Thief (LJT)
  • Backlink Profiler (BLP)
  • Link Juice Recovery Tool (LJR)
  • Bulk URL Analyzer (Juice Tool)
  • SERP Research Tool (SERP)
  • Link Alerts (LA)
  • Strongest Subpages Tool (SSPT)
Also Read: Six ways on how to use Twitter as an effective marketing tool

Ask For Relevant Backlinks

Roger this, but with careful research. This will fail if, the links are of a different niche. Ask from your friends, relatives, colleagues etc. for the backlinks directing to your website. Request for in-content links instead of footer link or sidebar link. But, listen to me once again, only ask for links which fall in your niche, otherwise, it’s of no use.

Build Good Relationships

Couple goals aren’t for relationships only. Your perfect link building strategy also needs a strong relationship to rely on.

For building a strong relationship, you can start with your niche-linked blogs, articles, Facebook groups and forums, even a fan page of your brand can boost natural link building process easier.

You can start with posting and share interesting, inspiring and great posts, and comments. In this way, you will get more ideas, plus realize the industry related tips and trick quickly.

This will also allow you to connect and interconnect with people who are related to your industry and so on the process will be in progress.

Also Read: Six ways on how to use Twitter as an effective marketing tool

Give-And-Take Testimonials

This is a win-win option for your brand. Almost all of the businesses need testimonials and referrals. You can review and say a few, well-chosen good words about their products and services.

This way you can get natural links and traffic to your website without much of a hassle.

This specific technique gets you a more refined traffic and potential backlinks which are more highly rated than your general email link traffic.

Make Your Own Blog

Always, study your competitors. As this helps you in improving your action plan. See what they are doing, and how it is producing results for them.

One blog and one link are of no use with this strategy. Your blog  should be user-friendly and above all, niche related.

For a perfect example, let me tell you that if you are a fashion brand you can target celebrities, high-profile fashion weeks and much more. But if you add in a blog based on dental care, it’s a big no-no!

Therefore, plan a great content marketing strategy. Use brand related keywords and key phrases. The content should be in a simple and easy language. Don’t use tough or more polish words for a simple sentence. If this is too much for you, hire a professional writer to do the blogging for you.

The higher value content you post, the more people will want to link to your blog. In this way, you get potential and natural backlinks for the perfect purpose of link building theory.

Link Your Site With Trusty Directories

There are thousands of online directories, but only a few are trustworthy. You can link your site to your niche-related directories and gain traffic.

These directories are a perfect opportunity to get strong traffic from your market.

For example, if you are a rent a car service provider, use the traveling directories, or renting directories for the link posting purpose. You can also target specific tour guide sites as well because they will also link to your site for the same purpose. But, if you add your directory submissions in a fashion-industry
directory, there is no benefit for your site.

This is a two-way opportunity for your brand.

➔ One, you will get listed in your own niche platform and get more exposure.
➔ Two, you will get indexed by major search engines, when people will be visiting your website for the specific service or product.

Start Guest Posting

Major publications and blogs will allow you to do a guest posting or have a contributor account.

If you follow the writing guidelines according to their terms and conditions, you will be able to get more traffic and exposure. But, before you start doing this, remember:

  • It shouldn’t be a marketing article.
  • Post something in a professional manner.
  • The guest post should be displaying your expertise.
  • Post something related to that specific blog or website

Your basic purpose is to build links which impact your brand’s purpose and positive traffic.

Negative guest posting will not only get you rejected but also pull-down your brand’s image.

Therefore, be very careful with what you do and how you do it. There are many tools that can help you in this specific quest. Like, LinkResearchTools, these can help you to estimate the Power and Trust of a domain swiftly.

Use Link Research SEO Toolbar to examine the LRT PowerTrust of a page or domain for strong link building purpose. Or, you can use the LinkResearchTools Toolkit to estimate more link building prospects simultaneously.

Use Competitor-based Common Backlinks

I’ve also said this before that you have to research your competitors well. One way to go about is by using the common backlinks to get the same in-flow of traffic.

The other is by using the CBLT (Common Backlinks Tool), this will allow you to analyze the tools and use them effectively. Check at least 5 of your common competitor sites to get a better hand at things.

 

 

Another tool that you can use is LJT (Link Juice Thief), as it allows you to get an indirect link from your competitors.

This tool points-out those sites which are high on domain ranking in your industry, and your competitors are using them for the link building process.

Re-link With Dead Backlinks

HTTP- Code 404, is the code for broken links. This show-up only if the site is migrated to a new domain or the location of your page has been changed or moved.

This may also happen if you have relaunched your website. So, your next step will be to pick out these dead links and redirect them to a new page or another standing page.

This tool will also help you to fix-and-find common timeout errors (504) or invalid access errors (403). This will help you to fix these problems immediately. It is a simple tool, just pop in your URL, and run the report to find all details.

You can also Wikipedia’s dead links for this purpose, as Google finds Wikipedia trusty. You can use the Wikigrabber tool for this purpose. It can comb for keywords and get the pages that need a reference on Wikipedia or have a dead link. Wikipedia links are NoFollow links, but still, pass Googles trustiness. So, go get your dead links to live up!

Use Your “Mentions” Into Backlinks

This one is the easiest of all link building techniques. All you have to do is use, Backlink Profiler (BLP) report and screen the fallouts via Link Status > MENTION.

But, what is this process in the first place? Sometimes, people mention your brand, product or service, but don’t share a link to your site.

You can either contact the webmaster and ask for a link or simply use the filter process I shared above to acquire these links.

Link Building

One more way to find and screen mention is by means of the SERP Research Tool (SERP). It is a smart sequence of advanced search machinists.

To find the maximum mentions you should select all findings from an interval or the previous year. It’s useful to exercise the local search engine plus language that your target viewers will utilize as well. In the metrics segment, you can pick the metrics you want.

However, you will need to see the LRT Trust*Power Details for a better understanding and result.

As soon as your SERP report is finalized, you must select “NO” in the ‘Linked’ row to check the URLs that are not linked to your website. Thus, you get your links in a broader aspect.

Though, I wouldn’t forget quoting that you may also send an email to the specific “Mention’s” site owner or webmaster to get the hyperlink to your site.

My “ULTRA” Link Building Tool Tip

You can also use The Link Opportunities Review Tool (LORT). This one lets you tab links swiftly and effortlessly.

By LORT, you can quickly choose which links are worthy of your website and avoid constructing unsafe or spam links.

Now, let us do some brand marketing and case studies of various link building procedures.