Importance Of Content Marketing & Its Effects On Your Brand

Chapter 5:
Importance Of Content Marketing & Its Effects On Your Brand

You by now know, that the only method to drive traffic your site is by topping the peak of Google ranking. And, you can only do it by building high-quality backlinks. The more the better approach is needed for link building nowadays.

Why You Need Content Marketing

Content marketing is one of the most effective and never-failing approaches to marketing. This method is about viewing great content under optimal keywords.

The more unique a content you have, the more interested people and search engine crawlers will be. Nevertheless, this job is quite demanding. You simply can’t copy paste data on your site or blog.

First thing first here, you have to design your site’s content on your specific niche. See how your competitors are doing content marketing.

A piece daily with high-ranking keywords or low-competition keywords is what you need to publish. In this way, you will see an increase in inward, and natural links.

Use Google’s keyword planner tool to determine the search rate of your preferred keywords and key phrases. Determine what your customers are looking for. See the monthly search and click-rate on the keyword planner.

Now, the next step involves around generating unique and quality-based content.

Share your content with action-to-call strategy. Share your content on social media platforms, your website, and on your blog. 70% of your customers get info from articles and blogs.

Unique content marketing is the foundation of lead generation. If your customers are awe-struck by the content presented, there is a high possibility that they will be keen to entrust their contact information.

Your content can easily drive traffic to your website, only if you have a unique content writing base. The more interest of people you will build, the better the outcome will be.

Content Marketing

Smartphones and tablets have increased content marketing more. As this lets your brand to reach out to your specific audiences in no time at all. They get to recognize your brand name.

Use social networks for circulating your content. Try Facebook’s paid ads for some strong content on weekly intervals. In this way, you will improve your brand’s prominence and influence.

If you are able to write good content, that’s great. But, if you can’t then hire a team of writers to generate unique and attractive content.

By releasing high-quality blogs and articles on a regular basis lets your business to launch itself as a front-runner. This strategy helps in the long run with the corporate marketing as well.

You get to connect and associate with your customers. A content that offers valuable info ties the consumer to the company easily. You get your customers attention by sharing good content. Link building strategies also rely on high-quality content. It lets you do the following successfully:

➔ Create linkable content based on your industry.
➔ Use skyscraper’s technique to naturally drive links to your site.
➔ Engaging and user-friendly content allows you more visitors.
➔ If you do relevant guest posting in high ranking sites, you target more potential customers.

Therefore, content marketing is the best tool to influence your customers and build natural links. Approximately 86% of the businesses are using this effective tool. And, on the other hand, about 70% of B2B marketers are creating more content then what they used to do in previous years.

Next:

Chapter 6:
Significance Of Email Marketing In Link Building

Significance Of Email Marketing In Link Building

Usually, people get worried that link building is a very hard job, but if you know your job well, then it’s a piece of cake. You simply gobble it down tea or coffee.

The technique of outreach link building is very considerate part of building high-quality links. Yes, it does take time. Sometimes you only get 10 links to 1500 emails.

But again, in the end, you do learn a lot. However, I have been able to deduce that mostly this happens because you had no idea initially how the process works. Or your SEO marketer couldn’t do it right.

Cold email marketing is a story of gone days. Now, you talk to people, instead of letting them feel that a robot is operating on the other side.

Once you open your inbox, what do you actually do? Go through the important emails, and delete the spams, right? Why do you delete those emails? Because either it was just filling your inbox or because you didn’t find it interesting to open it. Correct?

I know you will agree on this. An email conversation is very important. You need to make an attractive subject,  and then the email-body should hold definite particulars etc. so that people may actually want to talk to you.

As a marketer, it’s my job to optimize a post and boost it on a certain platform for certain traffic. But, if I’m just  typing in something, like this:

link building

“Hey, see this site, buy a link from xyz.com and post it here, thanks
– I’m simply going to delete it. I get thousands of messages on LinkedIn, and most of them are unread, just because the subject was generic or simply not-so-catchy!

But, on the other hand, when I received an email, where the subject was, “Don’t miss reading me or HuffPost article was awesome,” –

I’m bound to open and study both. But out of the both, I’ll feel
inclined to respond to the second one. Any guesses why? Because
this person showed some interest in me and my post.

And, who doesn’t love to talk when it’s based on something that
they are doing. The second email gave me a thrill that hey,
someone likes to read my stuff. So my natural reaction will be cool, thank you. Next, I’m sure we both will be exchanging emails etc. So, you see, the impact an email subject can have.

The more you sustain in prolonging the conversation, the more you will see results. Rapport building, small chit-chat, funny ideas and then boom!…

Jump-in, and either ask for a suggestive link, their link or maybe ask them to include your link. Your job is done.

Just with a little bit empathy and courtesy you closed a good deal
of high-quality link building. Given that, if I only have a site worth ranking for.

Converse, converse, and converse – is your game plan for email marketing.

– Talk about the stuff you and your POC likes. Don’t make awkward intervals.
– Be consistent and offer your services on a closed circuit.
– Explain why you like them, talk about one or two posts that
you have read or commented.

Share ideas, explain how you want things to be done in future.
Thus, at the end, if all goes well, then you have bagged a strong and powerful link to your site. In order to stand out instead of being treated as spam, follow my lead below:

  1. Keep your subjects short and in lowercase.
  2. Write a natural “Subject” to get attention.
  3. Never add or use “Link Request” in your subject line.
  4. Drive your emails as a person, not as a business or a “web
    group” newsletter.
  5. Incorporate an ordinary acknowledgement in the start.
  6. Drive the conversation.
  7. Give time for a quick call instead of asking them about their
    free-time.

By following the above, I’m sure you will get to generate more leads for your business and also some strong and powerful links.

Happy sending-out those emails! Remember to converse lightly. You’re not marketing but targeting potential prospects.