A Beginner’s Guide to Pinterest for Bloggers- How to Increase Traffic to Your Blog with Pinterest Much Quickly
Are you wondering how to use Pinterest to grow your blog traffic? Are you a new blogger figuring out how you can tap into Pinterest traffic? Or are you just wondering how to get started with Pinterest?
If you answered YES in all the questions above, this article is for you.
Pinterest is a visual platform with more than 300 million monthly active users globally. What if you could direct these users to your site? And look, a report by Pinterest suggests that 90% of Pinterest users visit the platform to check for items or services before deciding whether to buy or not. Just imagine how Pinterest could help you in your marketing effort.
In this beginner’s guide to Pinterest for bloggers, I am going to show you how to get started with the platform and how to drive traffic to your site with Pinterest.
Don’t let these millions of users go without noticing your blog because you aren’t sure where to start. I will show you how to blog with Pinterest successfully.
Let’s get started.
In this Pinterest guide on how to drive traffic to your website, you will learn:
- Basics of Pinterest
- Getting Started With Pinterest
- How to Grow Your Blog Traffic with Pinterest
But before we get into the real guide, let’s take a look at the numbers.
- 90% of people visit Pinterest before making a purchase decision.
- 28% of worldwide marketers use Pinterest.
- 55% of pinners visit Pinterest to look for products.
- Pinterest drives 38X more sales than the average digital campaigns.
- 70% of pinners are women.
- There are more than 4 billion Pinterest boards currently.
- 28% of those using social media in the US have Pinterest accounts.
- The average user spends 14.2 minutes on the platform every day.
- There are more than 200 billion pins saved on Pinterest.
- 6 out of every 10 millennials using Pinterest are looking for products.
- Over 2 billion searches are done on Pinterest every month.
These Pinterest statistics show that this social media platform is a great marketing goldmine for business owners and a huge source of traffic for bloggers.
Therefore, as long as you know how to use the platform the right way, you will reap its benefits.
Keep reading to learn more.
Basics of Pinterest
In this section, I will talk about the basics of Pinterest. Here, you will know what Pinterest is, then Pinterest common terms and words, how the platform works, the Do’s and Don’ts for Pinterest marketing, etc.
What is Pinterest?
Pinterest is a visual search engine or a social network that allows users to share or discover new ideas. With Pinterest, you can post (pin) images or videos to your boards or browse what others have pinned on their Pinterest boards.
Pinterest describes itself as a visual bookmarking tool that helps users find and save creative ideas.
How Does Pinterest Work?
Essentially, the platform is designed to connect users through their interests and lifestyle. The social platform allows users to share interesting things they find on the web via the Pinterest bookmarklet. Users can follow other users’ boards, like, comment on other users’ pins, re-pin content to their boards, share other users’ pins on other social networks or via email, or embed pins on their sites.
Pinterest grew in popularity in 2013 and outdid email. The social network even overtook Facebook. And this was made possible by ladies in the Midwest given that 70% of Pinterest users are females- perhaps that’s because women like visual things than men, I am not quite sure. Some people say that the reason why Pinterest is dominated by women is that it concentrated on things like fashion, cooking, and other topics associated with women.
Currently, Pinterest is one of the fastest-growing social networks for online content sharing and small businesses can take advantage of this platform to market their products or service and increase their reach.
Ideally, Pinterest works similar to other social media platforms. It can boost brand awareness, increase traffic, and drive sales.
Pinterest Marketing Do’s and Don’ts
Although Pinterest can drive boatloads of traffic to your blog, some few important things can hurt your Pinterest marketing effort.
When using Pinterest for marketing, DO:
- Make it easy for users to subscribe to your email list. Of course, people will be directed to your site when they click on the pins you link to your site. Make it easy for them to subscribe by providing a visual subscription button on your landing page.
- Make it easy for them to purchase items. If they like your products, make it easy for them to follow through with their purchase.
- Link users directly to your site by pinning from your site.
As a rule, DON’T:
- Direct users to your sales page that doesn’t provide ample information such as the prices, reviews, etc.
- Upload images to Pinterest from your computer. It may not be easy to link back to your site.
- Pin images from your site that lack content. A user will click on a picture wanting to read the content in it. They will get frustrated to learn that you have not provided the content on your site.
Most Common Pinterest Terms and Words
Pinterest, similar to other social networks has its own terminologies. As a new blogger, you may wonder what boards are, who are pinners, boards, source links, what it meant by re-pin, etc.
Here is an explanation of the most common terms you will come across when using the platform.
A pin is an idea a user creates, discovers or saves on Pinterest from the web. If you click the pin, it will direct you to the website that contains more content about the pin. You can also save the pins to your boards.
Another explanation of a pin is a visual bookmark that directs users from Pinterest to another site.
Pinners are simple Pinterest users. When you create your Pinterest account, you become a pinner. You can then follow, like, comment or share other users’ pins.
Re-pin or Repin
To repin or re-pin is to save other people’s ideas you discover on Pinterest. Re-pinning is the same as saving or retweeting.
A source link is a link to the website where the pin originates from. It’s the link that directs users to another website or blog.
When you find interesting content pinned on Pinterest, you can follow, like or comment on the pins. Every time the users you follow on Pinterest share new ideas, they will appear on your homepage.
A board is where pinning is done. You can create different related boards and save as many related pins as you want.
In simple terms, boards are folders that let you organize your pins on the network.
Pinterest promoted pins
Pinterest promoted pins offer a way to advertise on the platform. To start promoting your products, select the pin you want to promote, set the goals, choose people you want to target, set a CPC and budget and get started promoting your pins.
Getting Started With Pinterest
To get started with Pinterest, you need to create an account.
Pinterest allows you to create a personal account or business account. The account you create depends on your purpose of use. Since we are talking about how to use Pinterest for marketing purposes, I am going to take you through a step by step process of creating a Pinterest business account.
How to Create a Pinterest Business Account
Creating a Pinterest business account is essential if you are looking to promote your business via your blog. This will help you access to Pinterest analytics and claim your website.
The good thing is that you can create a personal account and convert it into a business account. I will show you how to create a new Pinterest business account below.
Create a Pinterest Business Account
- Go to Pinterest for business. If you already have a personal account, logout
- Enter the details asked then choose a business type.
- Go through the Business Terms of Services, accept, and click on Create Account.
Follow the steps below to convert a personal account to a business account.
- Log in to your account.
- Go to Convert to Business account
- Enter details of your business then select a business type and click Convert
Claim Your Site
- After creating your Pinterest business account, you claim your site. At the top right corner of your account, click on the three dots and then select Settings. Click claim from the menu that appears on the left.
- Enter your site URL and click Claim
- Pinterest will ask you to choose a claim method.
- Select add HTML tag and copy the tag that shows up.
- Go to your Yoast SEO plugin, click on Social, and then Pinterest and paste the HTML tag into the Pinterest box and then save changes.
- Return to your Pinterest business account and click next then submit. Pinterest will verify your site using the meta tag you pasted into the confirmation box and notify you once the setup is complete.
Complete Your Pinterest Profile
Now that your Pinterest business account is set up and you’ve claimed your site, you need to fill in your Pinterest profile with important information.
- From the three dots at the top right corner, click Settings.
Here, you will need to complete your profile by uploading your business photo or any other relevant picture, enter your display name and username, type in your bio and indicate your location.
Let me walk you through each item you need to complete in your Pinterest profile.
Your profile picture
Your profile photo needs to be upright, clear, and smiley. Remember that people will want to connect you immediately they see your photo. Be consistent with the photo you choose (make sure it’s the one you use for all your other accounts).
Your display name
This is the name that your followers and other pinners will see when they come to your Pinterest profile. Pick a name that best describes your brand.
Remember that you want people to find you easily. As a rule, avoid choosing a name that’s different from your blog or business.
This is the name that will show up in your URL. For instance, if my username is buzzinanna, my Pinterest URL will be www.pinterest.com/buzzinanna. Make it memorable and easy to search for. This will make it easy for people looking for your stuff to find you.
As a rule, keep your username the same as your display name. That means if my display name is Buzzinanna, then my username would be Buzzinanna.
Also, be consistent (the username you use should be same as your username on other social networks. In fact, a good rule of thumb is to use your blog name on all your social networks.
In a few short sentences sell yourself to your potential followers. What’s your business? What do you sell? Who are your target customers?
Here, you must understand that it’s not about your business but it’s about your Pinterest followers and blog readers. This is the place to make users want to follow you and head over to your blog as well.
This is where you let people know where your business is located. Indicating the city, state or county would help here.
Create your first boards
Congratulations! Your Pinterest profile is complete. It’s time to create some Pinterest boards.
- Click on your display name (at the top right corner) then click boards.
- Click on create board, give your board a name and click create.
The first Pinterest board is for your blog. This is where you will save pins from your blog. It’s the board potential Pinterest followers will see then they come to your profile. Give your blog board an interesting name.
Remember that you will pin to this board from your blog so if prompted to choose pins for the board you’ve just created, ignore.
You can create as many Pinterest group boards as you want. Remember that Pinterest, albeit being a social network works as a search engine. For this reason, use KEYWORDS as you name your boards to make it easy for pinners to find them. Search engine optimization- SEO is key here.
Pinterest will prompt you to add some pins on your boards and will provide suggestions. Make sure you save around 15 pins that are related to the topic of your blog board.
Just click the red PIN button to add the pins to your blog board.
Repeat this process until you create a collection of boards. Start with a few boards and add some more when you get used to Pinterest.
You can always edit, arrange or delete your boards if you want.
Make some pins
Up to this far, your Pinterest profile must be looking amazing. Now it’s time to promote your blog. But before you reach there, make some pins.
There are tools you can take advantage of when making pins but the most popular ones are PicMonkey (charges a small fee) and Canva (free). You can try out all the two and find the one that you are comfortable using, although I find PicMonkey being user-friendly.
Here, you will need to create pins for each blog post you have in your blog. Any time you create a new blog make sure you create a pin for it.
When creating pins, observe the following:
Pinterest recommends saving vertical pins in the ratio of 2:3 but you can extend to a ratio of 2:4. That means the size of your pin should be around 600 pixels wide by 1200 pixels high.
Your pins should include attractive images related to your blog posts you are promoting. Many sites offer free stock images out there. Get free and beautiful images there.
Your pins should contain text that attracts other user’s attention and tells them more about your pins at a glance. Your text should convince a pinner to save that pin or click on it. This is how they can be directed to your blog and hence increasing traffic to your blog. Make your text as compelling as possible to attract more clicks and drive more traffic to your blog.
You want people to recognize you. For this reason, use a consistent color palette and font. Make sure your pins match your blog posts. Include your blog’s URL in all your pins as well.
Since you have some pins, get pinning.
Pinterest allows you to upload the pin to your blog and pin it from there or upload your pin directly to Pinterest
Pinning from your blog
- Upload your pin to your new or existing blog post the same way you do with images.
- Describe your pin in the Alt text area. Keep your description as appealing as possible because it’s the one potential readers will see alongside your pins.
You can also pin from the blog post by installing the Pinterest extension for your browser.
Pinning directly in Pinterest
You can pin directly in Pinterest instead of pinning from your blog.
- Go to your Pinterest profile and select Pins below your bio.
- Click the red plus with “create pin”.
- Click upload the picture.
- Add the description of your pin and destination link.
- You can decide whether you want your pin to be published immediately or at a specified date and time.
- Select the board you want to pin then click Publish in the top right.
Encourage other people to pin your pins
As you pin, you also want other people to pin your pins. Make sure your blog posts have a pinnable picture. I have already talked about how to upload a pin to your blog post.
You also need to include a call to action to enable other pinners to pin your post.
Also, make it easy for other pinners to pin your posts. You can achieve this by integrating social sharing buttons in all your blog posts. Use social sharing buttons such as Social Warfare and Social Pug- they are both free and easy to use plugins.
Spice up your Pinterest profile
I hope up to this far, you’ve pinned a lot of pins to your Pinterest profile. But before you celebrate, here are a few things to do to spice up your profile.
Create featured boards
Featured boards are displayed at the top of your Pinterest profile with your best boards.
- Click the three dots at the top right corner and select Settings.
- Click featured boards in the editprofile section and click edit
- Chose the boards you want to feature and save.
Make sure you feature boards that sum up what your blog is all about.
The header of your Pinterest profile is at the top. You can also edit it.
- At the top right corner of the header, click on the pencil symbol then choose either to display individual pins, your latest ones, etc.
Follow other bloggers on Pinterest
You can search for other bloggers in your niche and follow them on Pinterest. Following other bloggers will give them a reason to follow you back hence increasing your following. You can also learn new things from other bloggers.
How to Drive More Blog Traffic with Pinterest
Now that you have created your Pinterest business account, made some boards, created some pins, pinned your blog posts plus other users’ content, you’ve also followed other bloggers in your niche, it’s time to drive more traffic to your blog with Pinterest.
Growing your traffic with Pinterest isn’t as easy as you may think but following the tactics I am going to share below will see you directing more people to your site three or even four times.
Ideally, Pinterest offers helpful features to help you with your pinning strategy. The features include:
A marketing blog– Their marketing blog shares Pinterest marketing tips to help you stay ahead of the latest developments.
Guides– Pinterest offers helpful guides to show you how to pin the right way. You also learn how to work with analytics and optimize your Pinterest boards.
Pin tools- Pin tools help you to reach a wide audience.The tools also help you make it easy for other pinners to find you and pin your blog posts.
Pinterest video library- You get access to plenty of videos to help you create enticing pins, how to optimize your marketing campaign, etc.
With that in mind, let’s find out how to drive traffic to your site with Pinterest.
Work on your copy description
Each pin must have a description telling the reader what it’s all about. Essentially, each blog post has a title and a meta description but that’s not enough if you want to keep the copy description of your pins as engaging as possible.
According to a Pinterest report released after an analysis of more than 10,000 pins, engaging pins should:
Be easy to find– Pinterest pins that are easy to find have higher engagement than those that aren’t helpful.
Thorough– Each pin should have a detailed explanation to let the reader know what it’s all about.
Interesting- Your copy description should be as interesting as possible to compel people to click.
Have a call-to-action- Include phrases like “check out’, “click to read more”, “discover more”, etc.
Don’t forget to include keywords in your copy description. You can also add #hashtag to your pin’s descriptions.
Know what time to pin
Remember that there are hundreds of pins being made on Pinterest every hour daily. And you want to get as many repins as possible.
For this reason, you need to know what the right time to pin is.
As a rule, the right time to pin is when your followers are active on the platform. Data from HubSpot suggests the right time to pin is on Saturday morning.
Don’t pin when people aren’t active on the platform, especially during working days or hours.
You also don’t want to over-pin your content as that’s against Pinterest pinning policy. You need to follow the 80/20 rule here. Where it states that you share 80% of other people’s content then, 20% of your own content.
Create attractive images
Pinterest is a visual social network. The images users pin make the platform visually-appealing. Keep your images optimized to increase engagement.
To create pin-worthy images:
Use vertical images
80% of Pinterest traffic comes from mobile. For this reason, tall images are more preferred than wide ones- they can display properly on tall screens than wide ones.
Use text to describe your pin
Including text to your Pinterest images helps the reader to know what the pin is all about at a glance. You can use PicMonkey or Canva to create and add text in your images.
Join Pinterest group boards
Group boards enable pinners to pin. They help in generating more traffic to your blog and increasing your awareness. For this reason, you need to join as many group boards as you can.
As you join group boards, don’t forget to observe the rule that states “for every pin you make on a group board, pin 2 onto your board”. This means that when you join a group board and pin other pinners’ pins onto your board and yours are pinned into other pinners’ board, your followers will see other users’ pins and yours will be seen on other pinners’ group boards.
Finding group boards to join isn’t easy though. To easily find Pinterest group boards to follow, find a few bloggers in your niche who have joined a few group boards.
Check out the group boards’ rules and see if they are accepting new members and how you can be one of them. Follow the group boards’ rules and request to join. Make sure to follow the rules when pinning to grow your blog traffic as you grow your following on Pinterest.
To increase the chances of getting accepted on a group board:
Find out the creator of the group board then pin their blog posts. You can also like and comment on the board creator’s pins to build a strong network with them before you send a request to join their group board.
How often should you make Pins on Pinterest?
Aim to make a minimum of 3 Pins and a maximum of 30 Pins every day.
What are rich pins?
Rich pins are pins that contain additional information about a Pin. They are free for every Pinterest user.
How many pins can you have on a Pinterest board?
Pinterest limits the number of Pins, likes, follow, and boards you can have on the platform. For instance, you can create up to 500 boards both secret and group boards, 200,000 pins both secret and those on group boards you didn’t pin yourself.
Should you pin to multiple boards?
In your bid to build a huge following and drive more traffic to your blog with Pinterest, you may be tempted to pin to multiple boards in sequence, but having the same pin repeated to more than 10 Pinterest group boards looks spammy.
If you have to pin to multiple group boards then make sure you observe the intervals in your posting.
Let’s Get Started Pinning
Pinterest started growing fast in 2014 and the growth isn’t showing any signs of declining anytime soon. If you are a blogger or marketer looking to take your business to the next level by driving more traffic to your blog with Pinterest, I hope you find this Beginner’s Guide to Pinterest for Bloggers helpful.
If you are already using Pinterest, let’s hear the tactics you are using to direct more blog users to your blog in the comment section.
Share this post and help a new Pinterest user out there.