What is domain authority (DA)?
How do I find my domain authority?
How do I increase my Domain Authority?
What is Page Authority (PA)?
If you’ve spent time with SEOs long enough, you must have heard them use the terms Domain Authority and Page Authority several times and you must be asking yourself what they are and how important they are. And if they are really important, how do you improve your website’s domain?
In this article, I am going to answer your questions and show you how to increase your domain authority using easy, proven, and tested approaches.
Google uses hundreds of factors to determine the search engine rankings of a website and domain authority is one of them.
Domain authority is a metric that was introduced by Moz. According to Moz, the higher the domain authority your website has then more likely Google will rank it better and the more traffic it will drive.
In this article, I am going to talk about the following topics:
- What is the domain authority of a website?
- How to find your domain authority
- How domain authority is calculated.
- Other things you should know about DA.
- What causes a change in domain authority
- What is page authority?
- How to improve domain authority of your website
Let’s get started.
What Is Domain Authority?
Domain authority is a metric established by Moz that shows the authority a website commands on the internet.
Although some people believe that Google uses domain authority to determine how well a website ranks on search engine results pages, it is one of the many factors the search engine uses. Besides, it isn’t clear yet whether uses the DA of a website to rank it better.
Usually, the DA of a website ranges between 0 to 100 where 0 is the lowest domain authority and 100 is the greatest DA.
How to Find Domain Authority of Your Website
Powerful tools like Moz’s Link Explorer tool can help you find the domain authority score of your website.
You just need to enter your website URL and the tool will show you the domain score of your website, how many websites are linking to you, how many keywords you are ranking for, etc.
Ideally, all these tools have one thing in common: They all test a website’s domain SEO strength.
For instance, Moz calculates DA based on the number of total links, linking root domains, and the power those links command on a scale from 1 to 100.
A website with a high domain is more likely to rank better on Google. A lower score indicates a weaker website that may take hard work to rank better for competitive keywords.
In my case, my site’s Moz domain authority is 12.
How Domain Authority Is Calculated.
Moz scores domain authority on a scale of 1 to 100. 40 and 50 is the average domain authority, 50 to 60 is considered a good score while over 60 is excellent.
Moz uses more than 40 different factors to determine the Domain Authority score of a website but the most important factors include:
Quality content: A website with high-quality content is likely to have a higher domain authority and search engine rankings than a website with thin content.
Linking root domains: It is better to generate a few links from different websites than to earn thousands of links from the same websites.
Social signals: Social signals (not a Google ranking factor though) also determine the quality of content. The more likes, comments, and shares your content has the more likely a website will have a good domain authority score.
MozRank: MozRank is the strength of your website’s source links. The number of links coming to your website and the quality of those links. Here, it’s better to have one quality external link than to have plenty of low-quality links. MozRank uses a scale of 0 to 10 where the average rating is 3.
Search engine friendliness: How easy it is for users to find your website, surf your website. If your site isn’t easy to navigate or search engine bots can’t crawl properly on your site, your search rankings surfer and the same is your domain authority.
MozTrust: The degree of trust your website commands on the internet. How closely connected is your website to trusted websites such as .edu, .gov, etc.
Important Things You Need to Know About DA
- Domain authority isn’t affected by Google penalties. Which means Moz will still give your domain a high score even when it’s under a penalty.
- Google determines more than 200 factors when ranking a website whereas domain authority takes into account only 40 factors.
- Domain authority isn’t easy to achieve. You can’t make changes on your website today and achieve a good domain score tomorrow.
- It’s much easier to improve your domain score from 20 to 30 than from 70 to 80. The higher the domain the difficult it is to go even higher.
- You can’t use DA to evaluate your SEO performance since it changes regularly but you can use it for domain comparison purposes.
What Causes The Change In Domain Authority?
Various factors contribute to the changes in domain authority. For instance, you may still retain backlinks but your DA go down. Domain Authority changes when other websites connected to yours change. For example, your website will go up if a high-authority site is driving referral traffic to you.
What Is Page Authority?
Page Authority works similar to Domain Authority but with a difference in that, it uses signals of a particular webpage instead of the whole website.
How Page Authority is calculated
Because PA determines the authority an individual webpage commands on the internet, you may think that it’s not as useful as DA but the truth is that PA has a direct impact on your overall DA and search engine rankings as well.
For instance, the higher the PA of your entire webpages on your website, the higher the DA your domain will score on the Moz scale.
Moz uses the following factors to determine your website’s page authority (PA):
- Amount of subdomains linking to the page.
- Amount of external links a page receives.
- Amount of root domains linking to a page.
- Amount of quality websites linking to a page.
- The number of social signals a page receives.
How to Improve Domain Authority of Your Website
Having covered all that, I hope you understand what DA and PA is and what factors determine the domain authority of your website.
Now let’s learn how to improve domain authority of a website.
Ideally, the best way to improve the Domain Authority of your website is to improve your overall SEO.
So how do you increase your domain authority score from 40 to 50 or above that scale?
- Build a Strong Link Profile
Your link profile is one of the most important metrics when it comes to boosting your domain authority.
Generally, websites with a strong and clean link profile have a higher domain score than those with a poor link profile.
A website’s strong link profile is obtained by:
- Having high-authority websites to link to your domain.
- Generating high-authority links from related websites.
- Generating links from unique domains.
To improve your link profile you need to work on your off-page SEO. This means generating good links to improve rankings. This involves undertaking some of the tasks including:
Removing bad links from your profile can be achieved by:
Getting rid of bad links from your profile
Here, you will need tools such as SEMrush or Moz Explorer to find out bad or toxic links, then reach out to the website owners and request them to either devalue the links by adding a “nofollow tag” or removing them altogether.
You can also use the Google disavow tool to get rid of toxic links from your profile.
Building a strong link profile
Build a strong link profile is perhaps the trick task most SEOs have. Link building is a comprehensive topic that beginner bloggers find it challenging to execute.
I have talked about this topic in my detailed article here.
2: Work on Your On-Page SEO
On-page SEO optimization is also another step for improving the domain authority of your website.
To improve your on-page SEO:
- Optimize titles and Meta Descriptions
- Break your content into H1, H2, H3… headings
- Optimize your site URL
- Optimize your media (video, images, infographics, etc.
- Use keywords naturally in your content
- Link your content internally and naturally
Working on your on-page SEO means creating quality content as well.
3: Optimize Your Website for Mobile
Optimizing a website for mobile is a must, given that about 60% of searches come from mobile devices. Besides, Google favors sites that are mobile-optimized which means if your site can’t be accessed easily on mobile than your Google rankings and domain authority score suffers.
A good way to optimize your site for mobile is to add AMP support to your website or go to Mobile-friendly test, test your domain then follow the recommendations provided by Google to make your site mobile-responsive.
4: To Improve Your Domain Authority, Speed Up Your Website
A website that loads faster ranks better than one that takes longer to open. Boosting your site speed will help you rank better; improve your domain authority and user experience as well.
Improving your website’s speed can be tricky but these simple tricks can help you.
- Uninstall plugins you don’t need.
- Switch hosting providers.
- Use a caching plugin- W3total cache in particular.
- Compress images before or after uploading them to your site.
- Have videos run from YouTube instead of streaming directly from your site.
- Use a CDN.
- 5: Be Patient
Even after implementing all these tactics to improve the domain authority of your website, don’t expect it to happen overnight. It may take a little longer before you see a change in your domain authority score, so be patient.
Nevertheless, don’t get obsessed about your domain authority score. If it’s low, don’t turn mad. A lower domain score doesn’t limit your website from ranking better in search rankings as a high domain authority doesn’t guarantee better Google rankings.
Even if you will work on improve domain authority of your site, focus on creating a website that will rank better in Google and other search engines over time.